I would say that most newspapers around the world are not suffering because they lost out on worldwide advertising. Newspapers have lost touch with the communities they used to serve so well.  If anything, Newspapers need to be developing their own LOCAL advertising platform.  I often see new 3rd party applications being utilized by newspapers for a share of their revenue stream and I wonder what the long-term implications are to the owners’ equity.

Yahoo also hopes the new platform will help the ailing newspaper industry, by transforming poorly performing remnant advertising into higher performing revenue streams. “We touch more users around the world than any publisher could dream to do,” says John Slade, Yahoo’s Vice President of Product Management. Continue reading →