Tag Archives: TweenTribune

2 More Papers Join TweenTribune

Posted on by

Sandy Sanders, the publisher of the Valdosta Daily Times in Valdosta, GA gave TweenTribune the green light this week. Here’s his page of local content on the site: http://tweentribune.com/valdosta.

David Leone, the publisher of the AmericanNews in Aberdeen, SD, told TweenTribune owner Alan Jacobson that he wants to move forward with TweenTribune. Here’s what Dave said:

“I like the content, the look and I have some ideas on how we can utilize it, not just for NIE purposes but to market it towards that tough age and frankly, the age where many kids have no clue about newspapers or newspaper websites. I do think there is a good opportunity to sell local advertising also.”

Local news from both papers, as well as Norfolk, Bakersfield and Wilson can be seen beneath the “your town” topic at tweentribune.com

RELATED:

TweenTribune Signs Up Another Newspaper

Posted on by

TweenTribune is on a tear signing up their third newspaper, in almost as many weeks, since launching the platform.  The North Carolina based Wilson Times is now using TweenTribune for their NIE program and founder Alan Jacobson reports that “ads are running at wilsontimes.com on its homepage and interior pages to promote tweentribune”.   If Alan Keeps this pace of new announcements up I’ll have to start charging him for bandwidth consumption on metaprinter.

Read my interview with Alan Jacobson to learn more about “community of interest” news sites and how TweenTribune can monetize a newspaper’s NIE campaign while bringing it into the internet paradigm.

The Bakersfield Californian to Deploy TweenTribune

Posted on by

The Bakersfield Californian joins The Virginia-Pilot as early adopters of the Alan Jocobson inspired news platform, TweenTribune. Both newspapers are using the site to revitalize their moribund NIE programs.  The platform is web based, safe for kids, NIE compliant, and monetizable.  If that is not incentive enough to consider it, the Audit Bureau of Circulations will cease to count NIE newspaper copies as a form of paid circulation in the beginning of 2010.   The TweenTribune sites will fill that need.

Though TweenTribune is a niche site for kids, Alan’s concept focuses on newspapers publishing many “community of interest” news sites rather than a single geographic community newspaper website.  Currently, this is a more common strategy for magazine publishers and blog networks, but the idea is to publish many independent niche news sites to focus readership, drive engagement and command higher CPM’s from advertisers.

In an email with Alan he emphasized that newspaper publishers are interested in the TweenTribune platform as a model for lots of niche sites – “…the number we’re throwing around is 1,000 sites. They want to use TweenTribune to test the efficacy of that strategy”. Continue reading →