Posts Tagged ‘Sustainability’
Events, Innovation, New Media - Friday, December 11, 2009 18:48 - 4 Comments
Direct from Copenhagen: Don Carli Reporting on Sustainability
Don Carli, Senior Research Fellow for the Institute for Sustainable Communications and EVP, SustainCommWorld, is reporting and blogging live from Copenhagen this week on areas not generally covered by the media. Below is a major piece for your review on deforestation.
COPENHAGEN ON MY MIND – REDUCING DIGITAL MEDIA TREE-WASH
Most people will tell you that they care about saving our forests, but they tend to be uninformed or misinformed when it comes to knowing the causes of deforestation or some of the places being affected most significantly by land use change that kills trees, pollutes rivers and contributes to climate change. Until recently the conventional wisdom has been to demonize paper and print media as the major culprit behind “killing trees” and to idealize digital media as “green and groovy” alternative without consideration for the full backstory or life cycle footprint of either.
Pixels Don’t Grow on Trees
Paper and print media supply chains are far from being sustainable, but may be far less of a threat to forests than the “Tree-Wash” claims about how digital media saves trees or how pixels are greener than pages. “Tree-Wash” is my term for a special class of “greenwash” making false, misleading or unsupported marketing claims that ignore the causes of deforestation associated with digital media, or that fail to identify the actual trees and forests allegedly being saved or planted.
However, the Copenhagen Climate Summit and technologies developed to verify land use are likely to play a major role in changing the status quo with regard to foot-printing forests, identifying trees and the calculating the climate impacts of coal-powered IT. Continue…
- Columbia Journalism School Event – Forging an International Consensus on Development and Climate Change
- Irwin Hodson Press Announces Their Climate Neutral Printing Certification
- PRINT OR DIGITAL MEDIA – WHICH IS MORE SUSTAINABLE?
- PricewaterhouseCoopers Releases Newspaper Outlook 2009 Report
- JOHN C. DERNBACH, LAW PROFESSOR AND DISTINQUISHED AUTHOR ON SUSTAINABLE DEVELOPMENT TO KEYNOTE GREEN MEDIA CONFERENCE
- ROBERT C. TAPELLA, PUBLIC PRINTER OF THE UNITED STATES, TO KEYNOTE THE GREEN MEDIA CONFERENCE JUNE 9 IN WASHINGTON, DC
- Metaprinter to Report from The Green Media Conference June 9th in DC
- News Media Innovation, Convergence and Sustainability – Interview with Don Carli




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