Upcoming social media workshops in June: NYC, Chicago, Boston, Providence

Sree Sreenivasan, Columbia J-school digital media professor; contributing editor to DNAinfo.com; and one of AdAge’s 25 people to follow on Twitter, is offering a series of workshops in June – in NYC; Chicago; Boston/Cambridge; Providence. More on him at http://sree.net and you can see how he uses social media by connecting with him on Twitter: http://twitter.com/sreenet | Facebook: http://facebook.com/sreetips (tech tips and job leads) | LinkedIn: http://linkedin.com/in/sreenivasan

He promises his sessions, like his tweets, will most likely be: * helpful * useful * informative * relevant * practical * actionable * entertaining * fun * occasionally funny

==> You can track his workshops at http://bit.ly/workshops and/or ask him to add you to his monthly tech tips & tricks mailing list: sree@sree.net

NEW YORK CITY:
Wed, June 2, 6:45-9:45 pm, NYC: Mediabistro workshop at Chinatown YMCA: BASIC Social Networking for Media Professionals – register here – USE THIS DISCOUNT CODE, SREE25 – save 25% on the class price: http://bit.ly/sreemb6
(this is the basic session; the advanced one is June 30; you can attend, one or both)

Wed, June 30, 6:45-9:45 pm, NYC: Mediabistro workshop at Chinatown YMCA: ADVANCED Social Networking for Media Professionals – register here – USE THIS DISCOUNT CODE, SREE25 – save 25% on the class price: http://bit.ly/sreemb7 Note: Sree will be joined by Soraya Darabi, a socmedia star who has more than 400,000 followers. (this is the advance session; the basic one is June 2; you can attend, one or both)

CHICAGO:
Thurs, June 17, 6-8 pm: A FREE intermediate/advanced social media workshop, hosted by Chicago chapters of SAJA & AAJA at Bloomberg Chicago bureau. Limited seating so please RSVP only if you can make it. Details: http://bit.ly/sreechi

BOSTON:
Thursday, June 24, 6:30-8:30 pm, Cambridge: FREE social media workshop at Cambridge Marriott. Limited seats available for outsiders – if you’d like to attend, e-mail sree@sree.net

PROVIDENCE, RHODE ISLAND:
Monday, June 7: 1-2:30 pm: FREE social media workshop at the Providence Journal. Limited seats available for outsiders – if you’d like to attend, e-mail sree@sree.net

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SOME RECENT ARTICLES ABOUT SREE’S WORK IN SOCMEDIA

NEW YORK OBSERVER: The Twitter Tutor – http://sree.ly/sreenyo

MEDIABISTRO: So, What Do You Do, Sree Sreenivasan?
http://bit.ly/sreembprofile

HUFFINGTON POST: Sree Sreenivasan on Using Social Media For Better Journalism -
http://bit.ly/sreehuffpo

LEAP (Sarah Davidson’s blog): Tweet or Die http://bit.ly/9unBJW

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ATTENDEE COMMENTS FROM PREVIOUS SREE SESSIONS
“This seminar couldn’t be better. Sree is articulate and engaging, and really understands both his subject and the needs of the media professionals who attended the seminar.” — Lynn Brenner

“Sree knows his stuff. He packs lots of information into a totally engaging, fast-paced class. I strongly recommend this class for anyone who wants to understand social networking and how to apply it to their professional endeavors.” — TaRessa Stovall

“Sree was wonderful. He has a real knack for imparting an understanding of social networks and technology for the young and old.” — Peter Zehren

“Sree was absolutely terrific! He made a topic that is very difficult for many people to fully grasp very comprehensive.” — Melissa Schwartz

“Sree’s presentation was well thought out and the time flew by. He truly knows his stuff and engaged students as well.” — Anita Aboulafia

Prof. Sree Sreenivasan | sree@sree.net
Dean of Student Affairs, Columbia Graduate School of Journalism
http://www.sree.net | http://www.sreetips.com
Contributing editor, DNAinfo: http://DNAinfo.com
FACEBOOK: http://facebook.com/sreetips
TWITTER: @sreenet – http://twitter.com/sreenet

FaceBook VS MySpace – The End Is Nigh

With high costs, high but questionable cashflow, and dwindling reach, MySpace is looking like a dying newspaper…  When Burger King decided to launch their “whopper sacrifice” campaign they made a clear, calculated selection in determining which of the two social networks was more valuable and influential.

I’m now seeing more and more social marketing campaigns like this which once was only common for bloggers:

MySpace? Not so much.  They’re still trying to figure out how to clean up profile pages without removing customization.  And as of right now, FACEBOOK HAS DETHRONED MYSPACE -from bizjournals.com
Facebook now twice as big as MySpace? Oh boy -from Cnet The Social

Amazingly, This Guy Still Doesn’t Get It

“Say a high school kid who is a sports nut gets some local prep stuff online and tries to build a little business out of that… how could he direct traffic to it? He’d have to take ads out in our paper.” John Tompkins CEO News Media Corp. from an interview on InlandPress. Small, local newspapers do enjoy certain business characteristics and revenue opportunities that the larger papers do not.  I agree with this 100% though the opposite is also true.  The above quote reinforces a feeling I keep getting that older generations simply do not understand how younger generations are using Social Media.

Tompkins Bio Video

Tompkins Bio Video

This is particularly unsettling in the case of John Tompkins because he rose to such power at a very early age.  At 21 years old, “After borrowing money from family members and his bank, John purchased The Rochelle News Leader, a twice-weekly publication in Rochelle, Illinois.” -as quoted from the above video.

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NAA Launching Online Community, Colossal Waste of Time and Money

Do we have enough community sites yet?

Too much social media?

A while back I was complaining that NAA didn’t have a Linkedin group on the community site.  I guess it was because they were too busy creating their own for their website NAA.org.  I think this is a colossal waste of time and money for NAA.  They need to be reaching OUT not in, for new ideas.  I was always taught that business happens OUTSIDE of your organization.

What does NAA hope to accomplish with this lead balloon?  According to the description of the community, everything it does can be accomplished with a simple blog and email account.  They have missed the entire purpose of an online community which, is to reach out to people outside your sphere of knowledge.

Ask.metafilter.com is one of the greatest sites that gets this right.  Please check it out.  And please stop building communities that are meaningless.

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New WSJ.com site, NOT a redesign!

Given that technology and taste changes so fast, it is a wonder that websites change so little over time. I would say that after 2 years a site should be seriously courting developers for a new product and after 3 years without change readers are starting to wonder if you really care about them. If your site is 4 years old without extensive modifications, you are probably losing customers because the customer experience is so horrible.

I am happy to report that the new WSJ.com site is not a redesign, but a completely new experience.

As you can see from the before and after photos below, the new WSJ.com site is wider, minus a side bar, and less cluttered. My initial reaction is that I like it.

OLD wsj.com site

NEW wsj.com site

I go to log in and right away encounter a problem. On my Imac I cannot log in using Firefox. I can however log in using Safari. As soon as I log in I send WSJ a note using the comment feature about the problem and within 15 minutes the problem is fixed. Maybe it was me, maybe not, either way small glitch corrected.

The WSJ.com site is the only newspaper website I know which offers real online communities.  The Journal Community is where people post profiles, make connections, share news items, and form groups around their interests.  I set up my profile, which takes about 2 minutes, and peruse the categories for newspaper groups. There are none so I start one. Here it is. Please Join.

Newspaper Industry Group wsj

Exploring the site, I get lost in a series of links and have to hit the home button a few times to get my bearings. This should resolve itself after a couple visits to the site. I read a few articles and check out the comments section, video tab, interactive graph tab, and slideshow section associated with them. They are nice new features. I should mention that at press time, only paid subscribers can comment on articles and join the community. There is also a newsreel widget that can be downloaded or embedded into any blog or social networking portal.

A redesign takes what was before, moves stuff around, puts bells and whistles on it and calls it done. What the Wall Street Journal did was completely change the way people interact with their product AND expand on the capabilities of what can be done with a multimedia website. Aside from a few kinks that will be worked out in the next few days, I think the new site is a homerun.

The Newspaper Association of America is NOT Linked In

I wanted to join their group and add to the discussion that must be raging on how best to stabilize or even grow the newspaper industry.  Surely there is some great back and forth, and heck, even help from outside, a place where ideas can be exchanged and innovation grown!  Wait, what?  I can’t find them.  Maybe I typed it in wrong.   NAA, Newspaper Association of America, Newspaper.  Uh…As of July 21, 2008 NAA does not have a Linked in group.  I want to start one for them, but the legal disclaimer clearly says I don’t have the right to.  Instead I’ll join the Newspaper Professionals Network.

Newspaper Professionals Network on Linked In

Thanks to Tobias for reminding me of these 6 points Greg D’Amico spoke about.

Link to dedic8d.com