Tag Archives: Digital

Print CEO Blog revisits Digital Newspapers

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Will the Printed Blog Save the Newspaper Industry? -from PrintCEOblog

Ran across this recently and found it pretty interesting:

http://www.theprintedblog.com

The stated intent is to turn around the newspaper industry:

The Printed Blog is changing the way people read and consume news and other information. We hope to play a vital part in reversing the fortunes of the newspaper industry with this new media project… but we need your help.

I wish them the best of luck. I pitched a similar product to the washington post and tribune however neither was interested.

My idea, found here, uses feedjourn.com’s software to aggregate and paginate content and images.

The real up-sell here is taking the one competitive advantage newspapers have (distribution) and leveraging it to deliver ads and other products better than direct mail and the internet can.

Take a look at this mockup (PDF) and the advertising associated with it.

The revenue potential is great. General interest newspapers that just move their product online are dead.

Flexible Display Technology Will Not Generate Print Revenues

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Newspapers charge advertisers hefty sums of money for advertising in their print products. A one-time full page advertisement in The New York Times can easily cost $160,000. How many people read it / saw it? Half a million? One million? One million times 2.5? who knows?  That’s the beauty of paper. It cannot generate accurate advertising metrics.  Unfortunately for newspapers, print circulation is falling like a… finish this phrase.

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Metaprinter Offers a New, Innovative, Digital Newspaper Business Model – Infinite Zoning

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My readers, and the subjects of my rants, know that I cannot stand when a rehashed idea is unjustly called an innovation.  When I see such things, especially when an industry “expert” is involved, I call them out on it.  Some people think I’m insensitive but I just tell it like I see it.  It does no good to the newspaper industry to applaud mediocrity, not at this critical point.  So in late August when I criticized newspaper designer Mario Garcia and his redesign business, I did just that.

I also understand that it is too easy to just criticize and offer up platitudes.  I must defend my definition of innovation, no?  Below is something I’ve been working on since 2007 that addresses many issues destroying the newspaper industry. It is a well thought out (if I don’t say so my self), well argued, and viable. It is a digital newspaper business model which could be launched TODAY should an investor or publisher choose to do so.  ENJOY!

The My Post Infinite Zoning model

Market Demand:
A paradigm shift in information streams has fragmented traditional newspaper and magazine business models. Former subscribers are fleeing print media to fill their customization and personalization needs online.

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