Is your newspaper doing what you think it’s doing?  Lets say you operate in New Jersey and run NJ.com.  That site pans itself as “everything NJ”.  Does this hold up looking at the data?

ALEXA:
I did the breakdown for you below.  Click the field you want to change for your publication.  We’re using my home state of NJ so we’re using the following:

Top > News > Newspapers > Regional > United States > New Jersey

We find out that there are 44 newspaper websites in this category and they are listed by popularity below.  I show the first 5 as an example.  Clicking the title goes to the Alexa data, clicking the url goes to the site. Continue reading →