Advertising, Events, Interviews - Wednesday, March 11, 2009 15:25 - 0 Comments

Second Street Media Solutions Owners Matt Coen and Doug Villhard Discuss Upickem

Interview with Second Street Media Solutions Co-owners Matt Coen and Doug Villhard to learn more about their fastest growing product, Upickem, which is an online contesting platform.

RI - Simply publishing content on a website is not enough.  How does Upickem bring news sites into the internet paradigm?
MC - By virtue of the way contests work, ie. participation, we make newspaper news sites much more interactive with their target community.

RI - How do you drive user engagement? How do you build communities?
MC - The contests engage a passionate community. “cutest dog contest” for example generated 4.5 million pageviews, 6800 dog photo submissions, over 1million votes, and 15,000 registered users for The Minneapolis Star Tribune.  The users who register to participate in the contest provide the paper with their email info that can be used to drive participation in future contests. Continue…