Day 5 is about community building through reader interaction. Darren suggests emailing readers or responding to comments in the comment field of an article.
I do chat up my readers, but increasingly it is through Facebook or Reddit. The number of readers leaving comments on my blog post comment box is about 1 out of every 1000 visits (roughly 1 out of 10 if I’m giving something away). But on Facebook those same articles are discussed almost daily. I also wind up emailing or getting emails from readers through Facebook several times per month.
While a rough industry standard for comment to reader ratio is 1 to 100 I believe my lower comment ratio is a reflection of my market segment. Fisherman are loathe to give up any info and indeed it is the reason i started roundvalleyfishing.com to begin with – to spread good information.