2010 America East Newspaper Conference Schedule – Wednesday:

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

“We close the show with educational opportunities for editorial, packaging and press production.”

Monday Sessions | Tuesday Sessions | Twitter users track and utilize #ae2010 for updates

Wednesday, MARCH 17
7:30 a.m. – 4:00 p.m. Attendee Registration Desk Open
8:00 a.m. – 11:00 a.m. Private Demonstrations with Exhibitors
8:30 a.m. – 4:00 p.m. SNA Advertising Symposium and Workshop (Special registration is required.)
8:30 a.m. – 9:30 a.m. Print Quality Judges’ Meetings
8:30 a.m. – 9:30 a.m. Continental Breakfast
8:45 a.m. – 12:00 p.m. Session: Mailroom Issues Roundtable
9:30 a.m. – 10:10 a.m. Session: The Green Side of “Lean and Green”
10:10 a.m. – 11:00 a.m. Session: Production Software Tools for Saving Time and Money
11:00 a.m. – 11:30 a.m. Session: SNAP Survey Results
11:00 a.m. – 4:00 p.m. Exhibit Floor Open
11:00 a.m. – 4:00 p.m. Cyber Cafe with Gourmet Coffees
11:30 a.m. – 12:00 p.m. Print Quality Awards Presentations
12:00 p.m. – 1:00 p.m. PNA Scholastic and Collegiate Keystone Press Awards Luncheon (Special registration is required.)
11:00 a.m. – 2:00 p.m. Various Roundtables on Exhibit Floor
1:30 p.m. – 3:00 p.m. Ice Cream Social on Exhibit Floor

MAILROOM ISSUES
Wednesday, March 17, 8:45 a.m. – 10:00 a.m.
Back by popular demand….a session just for mailroom managers. What are your biggest issues in the bustling mailroom of your newspaper? Discuss them with your peers. No topic or concern is off limits so come to talk and learn!
Moderator: Fred Schuerger, Packaging and Distribution Manager, Erie (Pa.) Times-News
Continue the discussion additional roundtable conversations on the exhibit floor beginning at 11 a.m. Packaging vendors will join the discussion.

Production in Lean Times
Wednesday, March 17, 9:30 a.m. – 11:30 a.m.

Part I:
The Green Side of “Lean and Green”
9:30 a.m. – 10:10 a.m.
Sustainability is a three-legged stool with profit, environmental and social commitment as the guiding principles. To maximize profits companies must find new ways to add value for their customers including shorter cycle times, lower costs and improved services. Profit, however, must not be at the expense of environmental responsibilities. Aside from compliance to federal and regional EPA requirements, most companies can actually save money by reducing, reusing and recycling. Social aspects include providing both responsibility and leadership for employees and the community at large.
Speaker: Tom Croteau, Partner, Media Technology Partners

Part II:
Production Software Tools for Saving Time and Money
10:10 a.m. – 11:00 a.m.
Stephen Beals, who spent more than 30 years in prepress, now writes for Graphic Arts Online and many other print and web publications and runs his own web site called Printoolz. He will discuss a variety of ways printers and publishers of all kinds are automating their pre-press capabilities to increase speed and efficiency. Discussion will be oriented to small newspaper publishers who may not be familiar with the many types of automation software available today.
Speaker: Stephen Beals, Founder, Printoolz.com Continue reading →

2010 America East Newspaper Conference Schedule at a Glance:

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

A value-packed day of sessions for advertising, marketing, production and circulation.

Monday Sessions | Wednesday Sessions | Twitter users track and utilize #ae2010 for updates

Tuesday, MARCH 16
7:30 a.m. – 5:00 p.m. Attendee Registration Desk Open
8:00 a.m. – 11:00 a.m. Private Demonstrations with Exhibitors
8:00 a.m. – 9:00 a.m. Continental Breakfast
8:30 a.m. – 9:30 a.m. BONUS SESSION: Part I: The 7 Deadly Sins of Newspaper Marketing
9:15 a.m. – 10:30 a.m. Session: Selling Against the Competition
9:15 a.m. – 10:30 a.m. Session: Utilizing Maintenance to Reduce Production Downtime and Extend Equipment Life
9:30 a.m. – 10:30 a.m. BONUS SESSION: Part II: Key Marketing Lessons Newspapers Should Have Learned But Never Did
10:15 a.m. – 11:45 a.m. I-SCMA Session: Expanding Your Audience Reach
10:45 a.m. – 11:45 a.m. Session: Web and Page Size Options to Reduce Newsprint Cost
10:45 a.m. – 12:00 p.m. Session: Best Practices in Building Classified Revenues in Recruitment and Real Estate
10:45 a.m. – 12:00 p.m. Session: Newspaper Web Sites & The Public: A Study of the Benefits and Risks of User-Generated Content
(This is a Tuesday Bonus Session for SNA Symposium registrants!)
11:00 a.m. – 5:00 p.m. Exhibit Floor Open
11:00 a.m. – 5:00 p.m. Cyber Cafe with Gourmet Coffees
12:00 p.m. – 1:00 p.m. I-SCMA Luncheon
1:15 p.m. – 2:30 p.m. I-SCMA Session: E-Editions
12:00 p.m. – 3:00 p.m. Various Roundtables on Exhibit Floor
2:00 p.m. – 3:15 p.m. Session: Agency Panel Discussion – What’s in Store for 2010
(This is a Tuesday Bonus Session for SNA Symposium registrants!)
3:30 p.m. – 5:00 p.m. Newsprint Suppliers’ Reception on Exhibit Floor

Special Two-Part Marketing Session
Tuesday, March 16, 8:30 a.m. – 10:30 a.m.

Part I, 8:30 a.m. – 9:30 a.m.:
The 7 Deadly Sins of Newspaper Marketing
Business history shows that disruptive forces within any industry do not favor the established players, particularly if they refuse to refute previous business models. The key word is “refute.” It implies more than adapting to change. It requires a complete change – or disruption to our current business-as-usual. Newspapers are guilty of seven deadly sins that, if not corrected, can mean a catastrophic loss of the entire war for public trust, loyalty and democratic mission.
Speaker: Ed Efchak, Managing Partner, Customers by Design, L.L.C.

Part II, 9:30 a.m. – 10:30 a.m.:
Key Marketing Lessons Newspapers Should Have Learned But Never Did
The business sections of newspapers cover all the trends, successes and pitfalls of national and local industries as lessons for other business leaders. Ironically, most papers fail to read between their own lines to see how the lessons apply to their own situations. In this one-hour session, get an objective look at the lessons newspapers should have learned and may still have time to take to heart for surviving in the digital age.
Speaker: Rhona Bronson, Marketing Strategist, Plaza Communications & Consulting, LLC

Selling Against the Competition
Tuesday, March 16, 9:15 a.m. – 10:30 a.m.
This session will cover all the tricks of the trade as we prepare sales reps to sell their own products and services and to position themselves favorably as they sell against the competition. Included will be a description of an in-depth training program on how to take market share through training and contests and how to work with mobile alerts, text to win and other programs and devices that produce a winning team.
Speaker: Jim Ottinger, Advertising Sales Training Specialist, The (Allentown, Pa.) Morning Call Continue reading →

2010 America East Newspaper Conference Schedule – Monday:

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

Valuable sessions…lunch….exhibit floor….welcome reception! Who said Mondays are bad?

Tuesday Sessions | Wednesday Sessions | Twitter users track and utilize #ae2010 for updates

Monday, MARCH 15
8:00 a.m. – 6:30 p.m. Attendee Registration Desk Open
10:00 a.m. – 12:00 p.m. PA Associated Press Online Managers Meeting
12:00 p.m. – 1:15 p.m. Keynote Luncheon and Presentation
1:30 p.m. – 2:45 p.m. Session: Top Five Legal Issues for Newspapers in an Online Age
1:30 p.m. – 2:45 p.m. Session: Friendemies – Newspapers and Social Media Sites
3:00 p.m. – 4:15 p.m. Session: New Media for the Newspaper Industry – How and Where Your Audience Will Find Their News
3:00 p.m. – 4:15 p.m. Session: Cutting Through the Clutter
4:00 p.m. – 6:30 p.m. Exhibit Floor Open
4:00 p.m. – 6:30 p.m. Cyber Cafe with Gourmet Coffees
5:00 p.m. – 6:30 p.m. Welcome Reception on Exhibit Floor

Lunch and Opening Keynote Address:
Journalism 2010 and Beyond
Monday, March 15, 12:00 p.m. – 1:15 p.m.
One of the most respected journalists of our time will share his message about journalism as we know it today and what we can expect in the future. Long a proponent to preserve journalism’s core mission of truthfully reporting the big issues and stories of today while exploring ways to rebuild the industry’s business model, Martin Kaiser wrestles with these issues daily both in his role locally at the Milwaukee Journal Sentinel and nationally with the American Society of News Editors. He will share his insight and his desire for “news literacy” – teaching citizens the value and values of newspapers.

Top Five Legal Issues for Newspapers in an Online Age
Monday, March 15, 1:30 p.m. – 2:45 p.m.
Are the rules for online the same or different than for print? Are there new traps for unwary reporters and editors? Two First Amendment attorneys, Craig Staudenmaier and Robert Clothier, will hit the top five online legal issues facing papers. For example: When are papers liable for what’s posted online? What about internet-accessible archives? How should reporters preserve electronic information (emails, drafts, etc.)? Can papers publish Facebook photos? These issues and any others raised by attendees will be covered.
Speakers:
Robert Clothier, Partner, Fox Rothschild, LLP
Craig Staudenmaier, Partner, Nauman, Smith, Shissler
& Hall, LLP Continue reading →