Posts Tagged ‘Advertising’
Advertising, Decline, New Media, Newspaper News - Friday, March 26, 2010 9:27 - 0 Comments
Newspaper Association of America Reports Ad Revenue Fell 27.2% in 2009
Newspaper print ad revenue fell 28.6% from last year (which fell 17.7% the year before). Even more alarming is the fact that newspaper Online advertising revenue fell 11.8% (which fell 1.8% the year before).
Total ad spending in the U.S. fell 12.3% to $125.3 billion in 2009, according to a report from Kantar Media (formerly TNS Media Intelligence).
Internet display advertising was up 7.3%, and free-standing inserts, up 3.0%.
While the economy had an impact in the numbers, clearly, the business model is not working.
- Google To Become YellowPages
- Comscore presents The Internet: Past, Present and Future
- How 50 Top Brands Use Facebook
- Cyber Monday sales could exceed $900 million this year (2009)
- Free Webinar via ComScore – State of the U.S. Online Retail Economy through Q3 2009
- Most Redditors Find Newspaper Website Page Jumps Annoying
- Advertising in the Internet Paradigm is Free or Damn Close To It
- IBD Editorial Slams Major Media
- Google to offer Premium Advertising for Select News Sites
- 2 More Papers Join TweenTribune
- Sustainable Revenue Idea For Newspaper Publishers
- TweenTribune Signs Up Another Newspaper
- Metaprinter Tries Out Printcasting
- The Bakersfield Californian to Deploy TweenTribune
- USA Today Launches Another “Community of Interest” News Site Today
- Steven Brill, Gordon Crovitz, and Leo Hindery today announced the formation of Journalism Online
- Interview With Alan Jacobson – TweenTribune News Site
- WashingtonPost.com Membership Wall
- America East Newspaper Operations and Technology Conference Day2
- America East Newspaper Operations and Technology Conference Day1
- This is how Social Media really works by Matt Haughey
- Digital Advertising 101 for Editors and Entrepreneurial Journalists at Columbia Journalism
- NAA Looks Foolish on National TV
- Second Street Media Solutions Owners Matt Coen and Doug Villhard Discuss Upickem
- Google Takes Out Newspaper Ads to Find Authors
- Newspaper Edutainment Revenue From Stock-Trak
- Adrian Holovaty Puts Out A Call For Revenue Ideas
- Increasing Revenue Via Online Contests – Free Webinar to be Hosted by Borrell Associates and Second Street Media
- More Free Advertising Ideas For Newspaper Publishers
- Q4 2008 Display Ad Price Index – News Sites Lower
- New York Times Super Bowl Commercial? – What Would It Say?
- FaceBook VS MySpace – The End Is Nigh
- Podcast – Video Game Revenue Models To Save The New York Times?
- Washington Post Launches New Blog / Wiki – Misses The Point
- Google Eliminates Newspaper Print Ads
- Newspapers hoping to Cash in on Obama Inauguration
- CNN.com’s K. C. ESTENSON on CNN.com
- Slate.com’s Jack Shafer asks for Ideas – more MonkeyFishing?
- Traditional Advertising Fail! Burger King & Facebook Win!
- Follow Up to Eric Schmidt’s Interview With Fortune’s Adam Lashinsky
- Online Advertising Prediction for 2009 – It Fails
- Cincinnati Enquirer Eliminating Print Classifieds – In Line With 2007 Mission
- Hyperlocal Disaster – East Iowa Herald Closes After One Year
- VistaPrint Revenues Will Exceed New York Times Advertising Revenue in 2011
- The future of marketing / advertising part 2
- Would You Prefer a Newspaper With or Without Advertisements?
- Internet Advertising Revenues in Q3 ‘08 Increase – Except Newspapers
- The fundamental problem of newspapers on the internet – The Krugman Paradox
- Advertising – news venues less effective than all forms of media combined
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