He promises his sessions, like his tweets, will most likely be: * helpful * useful * informative * relevant * practical * actionable * entertaining * fun * occasionally funny

==> You can track his workshops at http://bit.ly/workshops and/or ask him to add you to his monthly tech tips & tricks mailing list: sree@sree.net

NEW YORK CITY:
Wed, June 2, 6:45-9:45 pm, NYC: Mediabistro workshop at Chinatown YMCA: BASIC Social Networking for Media Professionals – register here – USE THIS DISCOUNT CODE, SREE25 – save 25% on the class price: http://bit.ly/sreemb6
(this is the basic session; the advanced one is June 30; you can attend, one or both)

Wed, June 30, 6:45-9:45 pm, NYC: Mediabistro workshop at Chinatown YMCA: ADVANCED Social Networking for Media Professionals – register here – USE THIS DISCOUNT CODE, SREE25 – save 25% on the class price: http://bit.ly/sreemb7 Note: Sree will be joined by Soraya Darabi, a socmedia star who has more than 400,000 followers. (this is the advance session; the basic one is June 2; you can attend, one or both)

CHICAGO:
Thurs, June 17, 6-8 pm: A FREE intermediate/advanced social media workshop, hosted by Chicago chapters of SAJA & AAJA at Bloomberg Chicago bureau. Limited seating so please RSVP only if you can make it. Details: http://bit.ly/sreechi

BOSTON:
Thursday, June 24, 6:30-8:30 pm, Cambridge: FREE social media workshop at Cambridge Marriott. Limited seats available for outsiders – if you’d like to attend, e-mail sree@sree.net

PROVIDENCE, RHODE ISLAND:
Monday, June 7: 1-2:30 pm: FREE social media workshop at the Providence Journal. Limited seats available for outsiders – if you’d like to attend, e-mail sree@sree.net

- – -

SOME RECENT ARTICLES ABOUT SREE’S WORK IN SOCMEDIA

NEW YORK OBSERVER: The Twitter Tutor – http://sree.ly/sreenyo

MEDIABISTRO: So, What Do You Do, Sree Sreenivasan?
http://bit.ly/sreembprofile

HUFFINGTON POST: Sree Sreenivasan on Using Social Media For Better Journalism -
http://bit.ly/sreehuffpo

LEAP (Sarah Davidson’s blog): Tweet or Die http://bit.ly/9unBJW

- – -

ATTENDEE COMMENTS FROM PREVIOUS SREE SESSIONS
“This seminar couldn’t be better. Sree is articulate and engaging, and really understands both his subject and the needs of the media professionals who attended the seminar.” — Lynn Brenner

“Sree knows his stuff. He packs lots of information into a totally engaging, fast-paced class. I strongly recommend this class for anyone who wants to understand social networking and how to apply it to their professional endeavors.” — TaRessa Stovall

“Sree was wonderful. He has a real knack for imparting an understanding of social networks and technology for the young and old.” — Peter Zehren

“Sree was absolutely terrific! He made a topic that is very difficult for many people to fully grasp very comprehensive.” — Melissa Schwartz

“Sree’s presentation was well thought out and the time flew by. He truly knows his stuff and engaged students as well.” — Anita Aboulafia

Prof. Sree Sreenivasan | sree@sree.net
Dean of Student Affairs, Columbia Graduate School of Journalism
http://www.sree.net | http://www.sreetips.com
Contributing editor, DNAinfo: http://DNAinfo.com
FACEBOOK: http://facebook.com/sreetips
TWITTER: @sreenet – http://twitter.com/sreenet

Wed, April 28, 2010
6:30-8 pm

Columbia Journalism School
116th St & Broadway (#1 train to 116th St)

RSVP to: http://sree.ly/aajasaja28

Sign up for AAJA membership (open to all): http://aaja.org/membership
Sign up for SAJA membeship (open to all): http://bit.ly/sajamem

Free for members of those groups or pay $20 at the door if you are not a member.

We will check membership status at the door.

ABOUT THE WORKSHOP: Already comfortable on Twitter, Facebook and LinkedIn? Then it’s time to take it your social-media skills to the next level.

This special, advanced social-media class is designed to specifically help media pros make the most of social-media tools. You will be expected to know all the basics and be ready to dive into a session filled with practical, actionable tips and case studies.

# How to deepen your connection with your audience via social media

# New tools you must absolutely know and use

# How to build your personal brand

# How to find, on deadline, specific types of people you need for work

# The best ways to increase your followers, fans, and connections

# How to get the “right” followers, fans, and connections

# Metrics: why you need to understand them and how you can do just that

# Sustainable social media — how to keep from drowning in information and make time to participate efficiently

Versions of this have been taught by Sree at CNN, NBC, ABC, St. Louis Post-Dispatch, Boston Globe, Washington Post, NPR, Mediabistro and elsewhere.

THE SPEAKER: Prof. Sree Sreenivasan, Dean of Student Affairs, Columbia Journalism School & contributing editor, DNAinfo.com – one of AdAge’s 25 media people to follow on Twitter. More on him at http://sree.net and you can see how he uses social media by connecting with him on Twitter: http://twitter.com/sreenet | Facebook: http://facebook.com/sreetips | LinkedIn: http://linkedin.com/in/sreenivasan

He promises the workshop, like his tweets, will most likely be: * helpful * useful * informative * relevant * practical * actionable * entertaining * fun * occasionally funny

Here’s one comment from a previous attendee: “Professor Sree’s presentation at the Columbia Club luncheon in Naples was riveting, fast-paced and packed with information. He presented his material clearly, accessing the internet in real-time to introduce his audience to new and useful websites. Sree was friendly and open to questions at all times, and his style and sense of humor contributed to what was a fun learning experience.” – Michael Hanson

BTW, I am also teaching a brand-new workshop with a brand-new topic for a brand-new organization: “Get Beyond Job Hunting: Tips for Journalists and Media Professionals” – Wed, May 12, 6-9 pm (including mixer), NYC – presented by Guruloft at Hive at 55 (55 Broad Street, 13th floor, near Wall Street) – see details & register at http://bit.ly/gljobs – USE THIS DISCOUNT CODE – SREENET – for 15% off.

Please check www.america-east.com for updates.

ABB Inc.

Accraply

AdMall

Advance Diagnostics Computer Services

Agfa Graphics

alfaQuest Technologies

Anocoil Corporation

Anygraaf USA, Inc.

Aragon System Products

Atex

Bluefin Technology Partners

Brainworks Software Development Corp.

Bridgemont Community & Technical College
formerly the Community & Technical College at WVU Tech)

Brock Solutions, Inc.

Central Ink Corporation

Data Sciences, Inc./DSI

DENEX, Inc.

Digital Technology International (or PBS)

DPS, Inc.

Dynaric/DYC Supply

EAM Mosca Corp.

Editor & Publisher

Enfocus

Ewert America Electronics

Farscape Technologies

FUJIFILM Graphic Systems U.S.A.

Gannett Media Technologies International

Goss International Corporation/FERAG

Harland Simon

ICANON Newzware & Pongrass Publishing

K & M Newspaper Services Inc.

Kansa Technology LLC

KBA North America

MacDermid Printing Solutions

MAN ROLAND Inc.

MANSI Media

Masthead International

Manugraph DGM, Inc

MediaSpan Group

Miles 33

Miracom Computer Corp.

Morcor Solutions Inc.

MSSI

MultiAd

MWM Systems

NELA

NewsNotes/Scranton Label, Inc.

Newspapers & Technology

OneVision, Inc.

Outsourcing USA

PCF – Publishers Circulation Fulfillment, Inc.

Plumtree Company

Pongrass Publishing & ICANON Newzware

ppi Media US, Inc.

Pressline Services

Presteligence, Inc.

Prime UV Systems

Print2Finish

ProImage America, Inc.

ProtecMedia

Puzzleflow Solutions

QuickWire Labs

Quipp

Rima-System

Rockwell Automation

Software Consulting Services, LLC

Southern Lithoplate

StraPack

Tech-Energy Co.

Tensor Group, Inc.

The Sun Chronicle – Local I Do’s

TKS (USA), Inc.

TownNews.com

US Ink

Vision Data

WoodWing USA

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

“We close the show with educational opportunities for editorial, packaging and press production.”

Monday Sessions | Tuesday Sessions | Twitter users track and utilize #ae2010 for updates

Wednesday, MARCH 17
7:30 a.m. – 4:00 p.m. Attendee Registration Desk Open
8:00 a.m. – 11:00 a.m. Private Demonstrations with Exhibitors
8:30 a.m. – 4:00 p.m. SNA Advertising Symposium and Workshop (Special registration is required.)
8:30 a.m. – 9:30 a.m. Print Quality Judges’ Meetings
8:30 a.m. – 9:30 a.m. Continental Breakfast
8:45 a.m. – 12:00 p.m. Session: Mailroom Issues Roundtable
9:30 a.m. – 10:10 a.m. Session: The Green Side of “Lean and Green”
10:10 a.m. – 11:00 a.m. Session: Production Software Tools for Saving Time and Money
11:00 a.m. – 11:30 a.m. Session: SNAP Survey Results
11:00 a.m. – 4:00 p.m. Exhibit Floor Open
11:00 a.m. – 4:00 p.m. Cyber Cafe with Gourmet Coffees
11:30 a.m. – 12:00 p.m. Print Quality Awards Presentations
12:00 p.m. – 1:00 p.m. PNA Scholastic and Collegiate Keystone Press Awards Luncheon (Special registration is required.)
11:00 a.m. – 2:00 p.m. Various Roundtables on Exhibit Floor
1:30 p.m. – 3:00 p.m. Ice Cream Social on Exhibit Floor

MAILROOM ISSUES
Wednesday, March 17, 8:45 a.m. – 10:00 a.m.
Back by popular demand….a session just for mailroom managers. What are your biggest issues in the bustling mailroom of your newspaper? Discuss them with your peers. No topic or concern is off limits so come to talk and learn!
Moderator: Fred Schuerger, Packaging and Distribution Manager, Erie (Pa.) Times-News
Continue the discussion additional roundtable conversations on the exhibit floor beginning at 11 a.m. Packaging vendors will join the discussion.

Production in Lean Times
Wednesday, March 17, 9:30 a.m. – 11:30 a.m.

Part I:
The Green Side of “Lean and Green”
9:30 a.m. – 10:10 a.m.
Sustainability is a three-legged stool with profit, environmental and social commitment as the guiding principles. To maximize profits companies must find new ways to add value for their customers including shorter cycle times, lower costs and improved services. Profit, however, must not be at the expense of environmental responsibilities. Aside from compliance to federal and regional EPA requirements, most companies can actually save money by reducing, reusing and recycling. Social aspects include providing both responsibility and leadership for employees and the community at large.
Speaker: Tom Croteau, Partner, Media Technology Partners

Part II:
Production Software Tools for Saving Time and Money
10:10 a.m. – 11:00 a.m.
Stephen Beals, who spent more than 30 years in prepress, now writes for Graphic Arts Online and many other print and web publications and runs his own web site called Printoolz. He will discuss a variety of ways printers and publishers of all kinds are automating their pre-press capabilities to increase speed and efficiency. Discussion will be oriented to small newspaper publishers who may not be familiar with the many types of automation software available today.
Speaker: Stephen Beals, Founder, Printoolz.com

SNAP Survey Results
Wednesday, March 17, 11:00 a.m. – 11:30 a.m.
Hear the results and an analysis of the “State of the SNAP” Survey.
You are encouraged to participate in the survey now! Give and get insight into the state of the SNAP process. Go to https://snap1.justsurvey.me/534ea623039 and complete the survey before America East so that SNAP has valuable results to share. You can also access the survey at www.america-east.com. See the Sessions/ Workshops page.

PRINT QUALITY AWARDS PRESENTATION
Wednesday, March 17, 11:30 a.m. – 12:00 p.m.
One of the few print quality contests remaining in the U.S. Trained judges provide extensive feedback on ink laydown, registration, halftone quality, page alignment and overall print appearance. All contest entries will be on display throughout America East.
A continental breakfast is available beginning at 8:30 a.m. Contest participants are encouraged to meet with judges to review scores from 8:30 to 9:30 a.m., prior to the sessions
beginning.

*This is a tentative schedule and is subject to change. Please check www.america-east.com for updates.

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

A value-packed day of sessions for advertising, marketing, production and circulation.

Monday Sessions | Wednesday Sessions | Twitter users track and utilize #ae2010 for updates

Tuesday, MARCH 16
7:30 a.m. – 5:00 p.m. Attendee Registration Desk Open
8:00 a.m. – 11:00 a.m. Private Demonstrations with Exhibitors
8:00 a.m. – 9:00 a.m. Continental Breakfast
8:30 a.m. – 9:30 a.m. BONUS SESSION: Part I: The 7 Deadly Sins of Newspaper Marketing
9:15 a.m. – 10:30 a.m. Session: Selling Against the Competition
9:15 a.m. – 10:30 a.m. Session: Utilizing Maintenance to Reduce Production Downtime and Extend Equipment Life
9:30 a.m. – 10:30 a.m. BONUS SESSION: Part II: Key Marketing Lessons Newspapers Should Have Learned But Never Did
10:15 a.m. – 11:45 a.m. I-SCMA Session: Expanding Your Audience Reach
10:45 a.m. – 11:45 a.m. Session: Web and Page Size Options to Reduce Newsprint Cost
10:45 a.m. – 12:00 p.m. Session: Best Practices in Building Classified Revenues in Recruitment and Real Estate
10:45 a.m. – 12:00 p.m. Session: Newspaper Web Sites & The Public: A Study of the Benefits and Risks of User-Generated Content
(This is a Tuesday Bonus Session for SNA Symposium registrants!)
11:00 a.m. – 5:00 p.m. Exhibit Floor Open
11:00 a.m. – 5:00 p.m. Cyber Cafe with Gourmet Coffees
12:00 p.m. – 1:00 p.m. I-SCMA Luncheon
1:15 p.m. – 2:30 p.m. I-SCMA Session: E-Editions
12:00 p.m. – 3:00 p.m. Various Roundtables on Exhibit Floor
2:00 p.m. – 3:15 p.m. Session: Agency Panel Discussion – What’s in Store for 2010
(This is a Tuesday Bonus Session for SNA Symposium registrants!)
3:30 p.m. – 5:00 p.m. Newsprint Suppliers’ Reception on Exhibit Floor

Special Two-Part Marketing Session
Tuesday, March 16, 8:30 a.m. – 10:30 a.m.

Part I, 8:30 a.m. – 9:30 a.m.:
The 7 Deadly Sins of Newspaper Marketing
Business history shows that disruptive forces within any industry do not favor the established players, particularly if they refuse to refute previous business models. The key word is “refute.” It implies more than adapting to change. It requires a complete change – or disruption to our current business-as-usual. Newspapers are guilty of seven deadly sins that, if not corrected, can mean a catastrophic loss of the entire war for public trust, loyalty and democratic mission.
Speaker: Ed Efchak, Managing Partner, Customers by Design, L.L.C.

Part II, 9:30 a.m. – 10:30 a.m.:
Key Marketing Lessons Newspapers Should Have Learned But Never Did
The business sections of newspapers cover all the trends, successes and pitfalls of national and local industries as lessons for other business leaders. Ironically, most papers fail to read between their own lines to see how the lessons apply to their own situations. In this one-hour session, get an objective look at the lessons newspapers should have learned and may still have time to take to heart for surviving in the digital age.
Speaker: Rhona Bronson, Marketing Strategist, Plaza Communications & Consulting, LLC

Selling Against the Competition
Tuesday, March 16, 9:15 a.m. – 10:30 a.m.
This session will cover all the tricks of the trade as we prepare sales reps to sell their own products and services and to position themselves favorably as they sell against the competition. Included will be a description of an in-depth training program on how to take market share through training and contests and how to work with mobile alerts, text to win and other programs and devices that produce a winning team.
Speaker: Jim Ottinger, Advertising Sales Training Specialist, The (Allentown, Pa.) Morning Call

Utilizing Predictive and preventive Maintenance to Reduce Production Downtime and Extend Equipment Life
Tuesday, March 16, 9:15 a.m. – 10:30 a.m.
How can you reduce you equipment downtime? Are there ways of reducing your repair costs if you became more proactive to your equipment needs? Do you currently have a preventive maintenance program and would like to enhance its effectiveness? This session will supply answers to these questions and more through the use of statistical predictive maintenance, thermal imagery, vibration analysis, motor analysis and preventive maintenance procedures.

Web and Page Size Options to reduce newsprint cost
Tuesday, March 16, 10:45 a.m. – 11:45 a.m.
Austin Ryan will discuss various options that Gannett newspapers and others have used to reduce newsprint
cost. The discussion will include benefits, experiences and lessons learned in implementing lighter weight newsprint, Berliner format, three pages across single wide presses, standard web reductions, etc. Other ideas such as converting broadsheet 2-around presses to 3- around tab presses will be included.
Speaker: J. Austin Ryan, Vice President Operations, USCP Gannett

What Recession? Best Practices in Building Classified Revenues in Recruitment and Real Estate
Tuesday, March 16, 10:45 a.m. – 12:00 p.m.
Panelists with extensive print and online classified experience will share success stories on how they’ve increased their classified revenues through new innovative programs and partnerships, despite the sour economy.
Speakers:
Sara Glines, Vice President, Multimedia Sales/Classifieds, MediaNews Group
Chris Fauser, Classified Real Estate & Employment Coordinator, Lancaster (Pa.) Newspapers, Inc.
Brad Koltz, General Manager, Packet Publications
Tony Lee, Chief Alliance Officer, Adicio, Inc.
Andrea Levy, Recruitment Manager, Advance Publications

Newspaper Web Sites & The Public – A Study About the Benefits & Risks of User-Generated Content
Tuesday, March 16, 10:45 a.m. – 12:00 p.m.
More than 3,000 adults were surveyed about their expectations when it comes to newspaper web sites and the role of user-generated content. The public definitely holds newspaper web sites to higher standards and this comprehensive study dives deep into many of these issues. A high-level one day symposium was held with key leaders from the newspaper and academic worlds and initial guidelines for the industry were drafted and will be shared during this session.
Speaker: Susan Karol, PhD, Executive Director, SNA Foundation

Expanding your audience reach
Tuesday, March 16, 10:15 a.m. – 11:30 a.m.
The newspaper business is changing rapidly, both print and online. In these challenging times for newspapers, join us as we find out how the best of the best are growing their audience. This session is sponsored by the Inter-State Circulation Managers’ Association and the PNA Foundation. I-SCMA members can register through the special form enclosed. All others should use the America East advance registration form.

Agency Panel Discussion – What’s in Store for 2010
Tuesday, March 16, 2:00 p.m. – 3:15 p.m.
Agencies will discuss their ad planning process for 2010. How and where will budgets increase/decrease? What products are services are they looking for when placing in newspapers? How will your web site fit into their buying process? Make sure you don’t miss this informative session!
Speakers:
Representatives from major advertisers and agencies, including Brian Hitchings, President, Philadelphia Area Newspapers, Hitchings & Company

E-editions
Tuesday, March 16, 1:15 p.m. – 2:30 p.m.
As we strive to remake ourselves, e-editions offer savings and possibilities, as well as many challenges. Join us as we hear from newspapers who are leading the way in converting NIE copies from print to electronic. Following the presentation, attendees will be invited to share best practices and solutions.
Speaker: Joe Welsh, The (Harrisburg, Pa.) Patriot-News
This session is sponsored by the Inter-State Circulation Managers’ Association and the PNA Foundation. I-SCMA members can register through the special form enclosed. All others should use the America East advance registration
form.

Newsprint Suppliers Reception
Tuesday, March 16, 3:30 p.m. – 5:00 p.m.
For more than 25 years, your newsprint suppliers have been generously supporting this event. Visit the exhibit floor and enjoy hors d’oeuvres and drinks. Current sponsors, as of January 30, include Atlantic Newsprint and AbitibiBowater.

*Visit www.america-east.com for the most up-to-date session info and to register online.

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

Valuable sessions…lunch….exhibit floor….welcome reception! Who said Mondays are bad?

Tuesday Sessions | Wednesday Sessions | Twitter users track and utilize #ae2010 for updates

Monday, MARCH 15
8:00 a.m. – 6:30 p.m. Attendee Registration Desk Open
10:00 a.m. – 12:00 p.m. PA Associated Press Online Managers Meeting
12:00 p.m. – 1:15 p.m. Keynote Luncheon and Presentation
1:30 p.m. – 2:45 p.m. Session: Top Five Legal Issues for Newspapers in an Online Age
1:30 p.m. – 2:45 p.m. Session: Friendemies – Newspapers and Social Media Sites
3:00 p.m. – 4:15 p.m. Session: New Media for the Newspaper Industry – How and Where Your Audience Will Find Their News
3:00 p.m. – 4:15 p.m. Session: Cutting Through the Clutter
4:00 p.m. – 6:30 p.m. Exhibit Floor Open
4:00 p.m. – 6:30 p.m. Cyber Cafe with Gourmet Coffees
5:00 p.m. – 6:30 p.m. Welcome Reception on Exhibit Floor

Lunch and Opening Keynote Address:
Journalism 2010 and Beyond
Monday, March 15, 12:00 p.m. – 1:15 p.m.
One of the most respected journalists of our time will share his message about journalism as we know it today and what we can expect in the future. Long a proponent to preserve journalism’s core mission of truthfully reporting the big issues and stories of today while exploring ways to rebuild the industry’s business model, Martin Kaiser wrestles with these issues daily both in his role locally at the Milwaukee Journal Sentinel and nationally with the American Society of News Editors. He will share his insight and his desire for “news literacy” – teaching citizens the value and values of newspapers.

Top Five Legal Issues for Newspapers in an Online Age
Monday, March 15, 1:30 p.m. – 2:45 p.m.
Are the rules for online the same or different than for print? Are there new traps for unwary reporters and editors? Two First Amendment attorneys, Craig Staudenmaier and Robert Clothier, will hit the top five online legal issues facing papers. For example: When are papers liable for what’s posted online? What about internet-accessible archives? How should reporters preserve electronic information (emails, drafts, etc.)? Can papers publish Facebook photos? These issues and any others raised by attendees will be covered.
Speakers:
Robert Clothier, Partner, Fox Rothschild, LLP
Craig Staudenmaier, Partner, Nauman, Smith, Shissler
& Hall, LLP

Friendemies— Newspapers and Social Media Sites
Monday, March 15, 1:30 p.m. – 2:45 p.m.
In this session, Veronica Fielding will discuss the issues and opportunities for social media channels unique to the newspaper publishing industry. She’ll share insights from interviews with newspapers executives about how user-generated content and social media information exchange is affecting their businesses and avenues they see for engaging audiences in this channel. She’ll share examples of newspapers that are succeeding in the social media space and overview the risks and rewards of Twitter, Facebook, LinkedIn, YouTube, and more for today’s newspapers.
Speaker: Veronica Fielding, President, Digital Brand Expressions

New Media for the Newspaper Industry – How
and Where Your Audience Will Find Their News
Monday, March 15, 3:00 p.m. – 4:15 p.m.
The way people interact with news is changing and technology is one of the driving forces behind this change. While the print product is still loved and adored by millions, it is slowly being supplemented by newer products and newspapers need to find ways to interact with these new delivery models. This session will bring together speakers from the industry fueling this change and allow them to share their opinions and insights into the changing world of news delivery.
Speakers:
Nick Bilton, Lead Technology Writer, The New York Times Bits Blog
Matthew Caylor, Account Executive-Interactive, MANSI Media
Rob Pegoraro, Consumer Technology Columnist, The Washington Post

Cutting Through the Clutter
Monday, March 15, 3:00 p.m. – 4:15 p.m.
Have you ever wondered why it seems advertising doesn’t work as well as it should? Do you know the difference between adverpanicking and advertising? Do you want to learn how to create effective advertising that cuts through the clutter and gets results? This session will take an informative look at why most advertising and marketing today struggles to find its audience. Whether you’re a graphic designer looking for inspiration or a senior level account executive looking to expand your knowledge base, this is one presentation you don’t want to miss.
Speaker: William Childs, Creative Director, Advertising,
The (Allentown, Pa.) Morning Call

*This is a tentative schedule and is subject to change. Please check www.america-east.com for updates.

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

The event takes place at The Hershey Lodge in Hershey Pennsylvania.  You can register for the event through the Pennsylvania Newspaper Association website.

Twitter users track #ae2010 for updates. View Exhibitor List.

Monday, MARCH 15 view detailed listing
8:00 a.m. – 6:30 p.m. Attendee Registration Desk Open
10:00 a.m. – 12:00 p.m. PA Associated Press Online Managers Meeting
12:00 p.m. – 1:15 p.m. Keynote Luncheon and Presentation
1:30 p.m. – 2:45 p.m. Session: Top Five Legal Issues for Newspapers in an Online Age
1:30 p.m. – 2:45 p.m. Session: Friendemies – Newspapers and Social Media Sites
3:00 p.m. – 4:15 p.m. Session: New Media for the Newspaper Industry – How and Where Your Audience Will Find Their News
3:00 p.m. – 4:15 p.m. Session: Cutting Through the Clutter
4:00 p.m. – 6:30 p.m. Exhibit Floor Open
4:00 p.m. – 6:30 p.m. Cyber Cafe with Gourmet Coffees
5:00 p.m. – 6:30 p.m. Welcome Reception on Exhibit Floor

Tuesday, MARCH 16 view detailed listing
7:30 a.m. – 5:00 p.m. Attendee Registration Desk Open
8:00 a.m. – 11:00 a.m. Private Demonstrations with Exhibitors
8:00 a.m. – 9:00 a.m. Continental Breakfast
8:30 a.m. – 9:30 a.m. BONUS SESSION: Part I: The 7 Deadly Sins of Newspaper Marketing
9:15 a.m. – 10:30 a.m. Session: Selling Against the Competition
9:15 a.m. – 10:30 a.m. Session: Utilizing Maintenance to Reduce Production Downtime and Extend Equipment Life
9:30 a.m. – 10:30 a.m. BONUS SESSION: Part II: Key Marketing Lessons Newspapers Should Have Learned But Never Did
10:15 a.m. – 11:45 a.m. I-SCMA Session: Expanding Your Audience Reach
10:45 a.m. – 11:45 a.m. Session: Web and Page Size Options to Reduce Newsprint Cost
10:45 a.m. – 12:00 p.m. Session: Best Practices in Building Classified Revenues in Recruitment and Real Estate
10:45 a.m. – 12:00 p.m. Session: Newspaper Web Sites & The Public: A Study of the Benefits and Risks of User-Generated Content
(This is a Tuesday Bonus Session for SNA Symposium registrants!)
11:00 a.m. – 5:00 p.m. Exhibit Floor Open
11:00 a.m. – 5:00 p.m. Cyber Cafe with Gourmet Coffees
12:00 p.m. – 1:00 p.m. I-SCMA Luncheon
1:15 p.m. – 2:30 p.m. I-SCMA Session: E-Editions
12:00 p.m. – 3:00 p.m. Various Roundtables on Exhibit Floor
2:00 p.m. – 3:15 p.m. Session: Agency Panel Discussion – What’s in Store for 2010
(This is a Tuesday Bonus Session for SNA Symposium registrants!)
3:30 p.m. – 5:00 p.m. Newsprint Suppliers’ Reception on Exhibit Floor

Wednesday, MARCH 17 view detailed listing
7:30 a.m. – 4:00 p.m. Attendee Registration Desk Open
8:00 a.m. – 11:00 a.m. Private Demonstrations with Exhibitors
8:30 a.m. – 4:00 p.m. SNA Advertising Symposium and Workshop (Special registration is required.)
8:30 a.m. – 9:30 a.m. Print Quality Judges’ Meetings
8:30 a.m. – 9:30 a.m. Continental Breakfast
8:45 a.m. – 12:00 p.m. Session: Mailroom Issues Roundtable
9:30 a.m. – 10:10 a.m. Session: The Green Side of “Lean and Green”
10:10 a.m. – 11:00 a.m. Session: Production Software Tools for Saving Time and Money
11:00 a.m. – 11:30 a.m. Session: SNAP Survey Results
11:00 a.m. – 4:00 p.m. Exhibit Floor Open
11:00 a.m. – 4:00 p.m. Cyber Cafe with Gourmet Coffees
11:30 a.m. – 12:00 p.m. Print Quality Awards Presentations
12:00 p.m. – 1:00 p.m. PNA Scholastic and Collegiate Keystone Press Awards Luncheon (Special registration is required.)
11:00 a.m. – 2:00 p.m. Various Roundtables on Exhibit Floor
1:30 p.m. – 3:00 p.m. Ice Cream Social on Exhibit Floor

*This is a tentative schedule and is subject to change. Please check www.america-east.com for updates.

COPENHAGEN ON MY MIND – REDUCING DIGITAL MEDIA TREE-WASH

Most people will tell you that they care about saving our forests, but they tend to be uninformed or misinformed when it comes to knowing the causes of deforestation or some of the places being affected most significantly by land use change that kills trees, pollutes rivers and contributes to climate change. Until recently the conventional wisdom has been to demonize paper and print media as the major culprit behind “killing trees” and to idealize digital media as “green and groovy” alternative without consideration for the full backstory or life cycle footprint of either.

Pixels Don’t Grow on Trees

Paper and print media supply chains are far from being sustainable, but may be far less of a threat to forests than the “Tree-Wash” claims about how digital media saves trees or how pixels are greener than pages. “Tree-Wash” is my term for a special class of “greenwash” making false, misleading or unsupported marketing claims that ignore the causes of deforestation associated with digital media, or that fail to identify the actual trees and forests allegedly being saved or planted.

However, the Copenhagen Climate Summit and technologies developed to verify land use are likely to play a major role in changing the status quo with regard to foot-printing forests, identifying trees and the calculating the climate impacts of coal-powered IT.

From Dec. 7 to Dec. 18 representatives of 191 nations and at least 65 world leaders will attend the United Nations “COP15″ Climate Summit in Copenhagen to seek agreement on a new global treaty to limit emissions of greenhouse gases; one of the most significant issues to be addressed is protecting and restoring global forest ecosystems.

I’ll be traveling to Copenhagen to cover the last week of the Climate Summit and report on how the decisions being made are likely to impact the forestry, papermaking, printing, publishing and IT sectors that the graphic arts depend on.

I hope to hear from all of you who have questions for the leaders convened in Copenhagen. I will do my best to track down the answers. Please send me your questions and follow me on Twitter: @dcarli #COP15.

Are You Seeing REDD yet?

Deforestation and the sustainable management of the world’s forests are serious issues that should be top of mind given the world’s focus on climate change. Trees sequester carbon equal to half of their dry weight, and scientists estimate that as much 20 percent of total emissions of the greenhouse gas carbon dioxide (CO2) are emitted due to deforestation, land use change and forest degradation. For that reason, Reducing Emissions from Deforestation and Forest Degradation (REDD) is a major issue that will be addressed in Copenhagen.

Sustainable forestry will play an increasingly important role in supporting the literacy and sanitary existence of the world’s growing population. In addition to providing millions of jobs and providing the wood fiber used to produce over 350 million tons of paper per year, the world’s forests also serve as the planet’s “lungs” by converting or “sequestering” atmospheric carbon dioxide into woody biomass and providing other important environmental services. In addition, sustainably harvested forest biomass will increasingly be employed by a new generation of integrated biorefineries to replace fossil fuel energy and petrochemical feedstocks.

According to some reports just one day’s deforestation is equivalent to the greenhouse gas emissions of eight million people flying to New York; in order to address such a serious challenge and provide a basis to monitoring the reduction of deforestation and forest degradation, an impressive array of geo-locative and remote sensing capabilities are being developed to map the world’s forests and identify the location of individual trees with startling precision.

For example, as part of the Global Forest Resources Assessment 2010, the Food and Agriculture Organization of the United Nations (FAO) and its member countries and partners is undertaking a global remote sensing survey of forests covering the whole land surface of the Earth. FAO is also providing technical support for national forest assessments and the establishment of national forest monitoring systems. See: Global Forest Resources Assessment

Do You See the Forest or the Trees?

Remote sensing of forest biomass and geo-locative tagging of trees will become increasingly important as the exemption of carbon dioxide emissions from bioenergy use will only be appropriate if there is a system that also counts emissions from deforesting land and land use activities that degrade forest ecologies. In that way, if biomass for energy use results in deforestation, emissions are counted as land use emissions equivalent to fossil fuel emissions. However, these new applications will also be making it possible to stem the tsunami of “Go Digital, Save Trees” Tree-Wash marketing claims that many marketers of e-billing, e-books and digital media have been flooding the market with.

One of the little known but significant causes of deforestation in the United States related to digital media is the practice of Mountain Top Removal, employed to mine the coal used to generate electricity in states like West Virginia. In 2008 over 41 million tons of coal were extracted by means of Mountain Top Removal in West Virginia. Coal provides the majority of electric power in 32 states, and 99 percent of the electricity generated in West Virginia comes from coal.

The Environmental Protection Agency (EPA) estimates that by 2013 an area the size of Delaware will have been deforested to extract coal. In addition to the greenhouse gas emissions associated with the energy consumed by digital media’s IT infrastructure, the deforestation, toxic air pollution and water pollution impacts associated with coal mining, coal combustion and coal waste need to be considered before making claims about digital media being greener than print or saving trees.

Truth in Augmented Reality

Deforestation, illegal logging and land-use changes that result in greenhouse gas emissions and other environmental damage are serious matters that billions of people care about. With today’s advanced remote sensing and geo-location capabilities consumers have every reason to expect marketers making claims about their offerings saving trees, or resulting in the planting of trees, to identify the trees in question and account for the life cycle impacts associated with their products. Even if the FTC does not yet prosecute such cases, that would not preclude a competitor from calling on the National Advertising Review Council to review the truthfulness and accuracy of a green marketing claim.

As we enter the “Post Madoff” trust-but-verify age of social-media powered transparency and climate awareness, it is becoming more possible and important than ever to monitor the green message content and supply chain impacts of advertising. Pixels may not grow on trees, but it is increasingly likely that remote sensing and augmented reality pixels can and will be used to hold marketers responsible for the carbon footprint of their media supply chains and the truthfulness and accuracy of advertising claims they make about saving or planting trees.

THE END

Don Carli, Senior Research Fellow for the Institute for Sustainable Communications and EVP, SustainCommWorld, is reporting and blogging live from Copenhagen this week on areas not generally covered by the media.  Below is a major piece for your review on deforestation.

More stories and interviews are posted on SustainCommWorld’s social network site:  http://www.greenmediaconnect.com/

FOR INFORMATION CONTACT:
Kathleen Kaiser
SustainCommWorld
805-524-6970
kathleen@sustaincommworld.com

1.   When Veterans Come Home: A Workshop for Working Journalists

The Columbia Graduate School of Journalism is collaborating with the Dart Center on Journalism and Trauma and the Carter Center Mental Health Program to offer a workshop on “When Veterans Come Home: A Workshop for Working Journalists” on Jan. 7-9, 2010 at the Carter Center in Atlanta, Ga.  The workshop will address the special challenges facing local and regional news organizations seeking to improve their coverage of critical issues facing returning veterans, with a special emphasis on journalists in communities with high concentrations of veterans or military families. Former First Lady Rosalynn Carter will be the opening speaker.

The workshop is underwritten by generous grants from the McCormick Foundation and the Carter Center Mental Health Program.  All selected participants will receive a full scholarship to cover travel, hotel and workshop registration and materials.

Application Deadline: November 20, 2009

Application Information: http://dartcenter.org/content/workshop-when-veterans-return

2. Want to Get Smarter About Your Work? Become a Punch Sulzberger News Media Executive Leadership Fellow

The Columbia School of Journalism is seeking applicants from news organization leaders for the Punch Sulzberger News Media Executive Leadership Program fourth year, which starts January 25, 2010. (See http://www.sulzbergerleadership.com)

This program springs from a simple observation:  Leaders in the news business grow as they themselves tackle their companies’ most critical business challenges. The program is offered to 20 high-ranking executives over a 12-month period. During that time, the participants learn to use strategy, innovation, and other critical approaches to undertake challenges confronting their companies. We spread classes over four sessions of 3-5 days at the Columbia campus. The program is augmented with peer learning, business advisors, specific assignments, and tailored content – all designed to achieve a project or workplace challenge that participants bring to the program.  For more information, contact Associate Dean Arlene Morgan at am494@Columbia.edu or at 212-854-5377. She can put you in touch with editors from the Providence Journal, the Christian Science Monitor, ABC, the Associated Press as well as some start-up digital media leaders who have completed this unique leadership initiative. Application  deadline is Nov. 20.

3. Seeking Entries for John H. Oakes Award for Environmental Reporting

The deadline for entries for the John H. Oakes Award has been extended to Nov. 20, 2009 and now includes original stand-alone online work and websites that accompany newsprint projects.    The winner receives a $5,000 prize and trip to New York’s Columbia Graduate School of Journalism to appear on a panel on environmental reporting issues.   The story can be a single topic or series, published between October 1, 2008 and September 30, 2009.  A series must be designated as such by the publication when it is printed. A regular column may also be submitted as a series.  An entry form and additional information are located at the Columbia Journalism School website at www.journalism.columbia.edu under Oakes Award.   For more information, contact Lisa Redd, program director, at lsr21@Columbia.edu or 212-854-6468.