“The Giant Pool Of Money” – Top Ten Works Of Journalism Of This Decade

“THE GIANT POOL OF MONEY” DISTINGUISHED BY NYU

AS ONE OF THE TOP TEN WORKS OF JOURNALISM OF THIS DECADE

CHICAGO PUBLIC RADIO’S THIS AMERICAN LIFE AND NPR SHARE HONOR

FOR LAUDED EXPLAINER OF SUBPRIME MORTGAGE CRISIS

April 5, 2010; Washington, D.C. – It was a compelling, even humorous, hour of radio, making sense of the mortgage crisis and Wall Street turmoil, and in the process creating one of the finest pieces of explanatory journalism on the economy – months ahead of its collapse. Now, “The Giant Pool of Money,” an hour-long documentary co-produced by NPR News and This American Life from Chicago Public Radio and distributed by Public Radio International, has been named one of the decade’s best.

New York University’s Arthur L. Carter Journalism Institute announced today that “The Giant Pool of Money” was selected as one of the Top Ten Works of Journalism of the Decade in the United States. “Giant Pool” is ranked fourth on the list and the only broadcast piece cited out of all ten works. The works were selected by the NYU journalism faculty and a panel of outside judges representing media, the non-profit sector, philanthropy and academia. The full list is available at: http://journalism.nyu.edu/decade/

“The Giant Pool of Money” was reported by NPR economics correspondent Adam Davidson, This American Life producer Alex Blumberg and host Ira Glass, and aired on that program in May 2008. With personal narratives and memorable storytelling, Davidson, Blumberg and Glass told the story of the housing crisis, mortgage backed securities and the collapse of the banking system in a way that made sense. The program was heralded as “a brilliant piece” by the Columbia Journalism Review, TIME wrote of “a riveting narrative with distinct characters and plot twists” and it earned Peabody, duPont-Columbia and George Polk awards. “Giant Pool” was cited by the Peabody committee as “impressive for the arresting clarity of its explanation of the financial crisis we’re in, and even more so for its having aired so early – in May 2008.”

“’Giant Pool’ forever changed how we approach storytelling. To take something so complex and make it relatable, even entertaining – it struck just the right chord at the perfect time,” says Ellen Weiss, Senior Vice President for NPR News. “We are incredibly humbled to be included among the works on this list, and thank NYU for such an honor.”

The success of “Giant Pool” led to the creation of NPR’s Planet Money, a multimedia reporting project led by Davidson and Blumberg, covering the global economy on radio and through a blog, podcast and social media (all available at www.npr.org/money). It launched, by coincidence, on the first day of the acute financial crisis – September 7, 2008 – and has since established itself as the place for clear and innovative financial reporting. The Planet Money team regularly reports for NPR and This American Life, has recently covered Haiti’s post-earthquake economy and is following the progress of its very own toxic asset – purchased to help track how the housing bust is playing out.

-NPR-

Google To Become YellowPages

“I think Google is going to be the new Yellow Pages,” [local business owner and Google advertiser] Mr. Cowie said. “More and more of these younger kids are used to Google. They are looking at their phones rather than opening up a phone book.”

Google’s new enhanced business listings, which it started to test quietly in Houston and San Jose, Calif., early this month, have an obvious competitor: the Yellow Pages. -read the entire post at NYTimes.com

Here is the link to Google Map’s Enhanced Listing page (the yellow tag option is probably not available in your area yet though.

Where was Google all this time? – Great story about information dissemination

William Kamkwamba recounts his mission to overcome famine and poverty in his village by building a windmill from a picture in a library book.

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
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Coumbia Journalism School Webcast – Think Like a Newsroom Manager

The Columbia Graduate School of Journalism presents a special webcast to talk about the Case Method, a powerful new tool available for journalism teachers, to help them train students to think like newsroom managers and industry leaders.

Thursday, Oct. 8, 2009
1-2 pm ET
(see local time around the world: http://bit.ly/wY15O )

Listen live, or later to a recording:
http://bit.ly/columbiajcm
(you can set an e-mail reminder for yourself at that link)

Or call-in to listen and/or talk to them at +1-646-915-9583

Send your questions/comments via e-mail to sree@sree.net (subject = webcast) of via Twitter @sreenet or #columbiaj. You can also use the chatroom that will be open at the link above to ask live questions.

Even if you miss the live version, you can listen to the archive at the link above or via the MP3 info below.

ABOUT THE CASE METHOD: The Columbia Graduate School of Journalism two years ago launched a new program, the Knight Case Studies Initiative. Funded by the John S. and James L. Knight Foundation, the Initiative aims to give journalism educators a powerful new tool for the classroom. The Case Method–long familiar to students of business, medicine, law and other professions—is an interactive, discussion-based approach to learning which asks students to think for themselves by confronting them with real-life dilemmas of leadership, management and ethics. Continue reading

“Content is King” – Not so Says Dr. Joe Webb

How many times have you heard the phrase “content is king”? Perhaps hundreds or thousands of times in the last 10 to 15 years. This has been uttered all those times as a justification for the dominance of publishers of all types—audio, video, text, and images—in the digital age. If it were true, the content kings would not always be whining about profits, downsizing, or restructuring. They’d be riding a wave of successes that emanate from their kingly dominance.

Read the entire article here

TweenTribune Signs Up Another Newspaper

TweenTribune is on a tear signing up their third newspaper, in almost as many weeks, since launching the platform.  The North Carolina based Wilson Times is now using TweenTribune for their NIE program and founder Alan Jacobson reports that “ads are running at wilsontimes.com on its homepage and interior pages to promote tweentribune”.   If Alan Keeps this pace of new announcements up I’ll have to start charging him for bandwidth consumption on metaprinter.

Read my interview with Alan Jacobson to learn more about “community of interest” news sites and how TweenTribune can monetize a newspaper’s NIE campaign while bringing it into the internet paradigm.

Metaprinter Tries Out Printcasting

What is Printcasting?  From their site:

Printcasting is a first of its kind online tool that assists users in dynamically creating customized newspapers and magazines comprised of information gathered from local news sources such as blogs, newsletters, news organizations, user content, and other Contributors.  Creating your own publication is as simple as adding the elements you want included in your publication through the easy to use Printcasting.com interface.  Without having to hire a team of editors, graphic artists, or authors you will be able to create your own, professional publication for distribution.

Publishers will also be able to allow Advertisers to place targeted advertisements in their publications and, in the future, receive a portion of revenue generated from those advertisements.  Publications created by the user may then be available for print, download, and distribution to Subscribers.

I wrote about the years-ago-created RSS to print application FeedJournal and it’s potential for a digital newspaper application last year, so Printcasting’s claim to be the “first of its kind” in this realm isn’t necessarily true, what is unique though is their attempt to monetize the resulting product with a simple ad creation tool (among other things).

Printcasting is a Knight News Challenge winner and their website is inviting so I decided to give it a try for Metaprinter.  I want to emphasize that the Printcasting site was in open Beta / preview mode when I did this so don’t judge too harshly.

Step 1. Definitely watch this instructional video before doing anything. Continue reading

Web-Only Newspaper Map is up on Erica Smith’s PaperCuts Blog

Web-only newspapers
Newspapers that have stopped publishing a print edition and have moved to the web

This map and project was inspired by Metaprinterlet Erica know if you have an idea for a project.

How did this turn into a project?

Metaprinter reader Eric Cox director of national sales for PNG Laboratories LLC was looking for a list of related information.  I started the list, then started a google maps mashup, realized it would look and act much like the one Erica Smith already has on her papercuts blog.  I contacted her about collaborating on the project and she was all for it!

The result is a dynamic map which will provide information about newspapers who have switched to online only publication. Hover over the markers to find detailed info about the newspaper.

“People are used to reading everything on the net for free, and that’s going to have to change,” Rupert Murdoch

News Corp. Investing In Larger Mobile Device

Murdoch also predicted that the New York Times Co. (NYT) will have to charge online for access to its flagship newspaper.

“The inventory of display advertising on the web is doubling every year,” said Murdoch. “They’re never going to make money on an advertising model to replace what they’re losing.”

This is a paid article available only to subscribers, ironically, if you access this article through google news, you don’t have to sign in to access it.  I’m sure that will change too though.

I’m not sure why newspaper publishers are attempting to create their own eReaders though.  Can you imagine having a Hearst reader for their titles, a newscorp reader for their titles, a cell phone, and Ipod and a laptop to carry around?  Crazyness.

RELATED:

The fundamental problem of newspapers on the internet – The Krugman Paradox

News Media Innovation, Convergence and Sustainability – Interview with Don Carli

Murdoch says papers should charge on Web

Podcast – Video Game Revenue Models To Save The New York Times?

News Media Innovation, Convergence and Sustainability – Interview with Don Carli

Interview with Don Carli Executive Vice President of SustainCommWorld LLC, and Senior Research Fellow with the Institute for Sustainable Communication.

Don has been a leading researcher, author, educator and speaker addressing the sustainability of media supply chains for the last decade, and for over 25 years has been a respected media technology and marketing strategy consultant to major advertisers, agencies and publishers.

RI- Why are newspapers and other traditional publishers pushing the issue of eReaders as a communications medium when something like less than one third of one percent of the reading population of the United States owns these products? Is it a paper sustainability issue? Is it a cost issue? What’s the justification?

DC- Other than pushing the “cool” factor, one of the main selling points being made by marketers of eReaders is that they are greener than print. It is little surprise that the common view held by consumers who don’t know the backstory is that going digital means going green and saving trees. Many are in for a rude awakening. When subjected to “cradle-to-cradle ” Lifecycle Analysis eReading is not nearly as green as many naively assume it is.

There is no question that print media could do a better job of managing the sustainability of its supply chains and waste streams, but it’s a misguided notion to assume that digital media is categorically greener. Computers, eReaders and cell phones don’t grow on trees and their spiraling requirement for energy is unsustainable. Continue reading

Find us on Twitter – Chicago Tribune Masthead

Nice find from Joey Baker‘s blog

Newspaper and social media convergence.  I have never seen any other newspaper put twitter addresses in their masthead, have you?  To learn more read the following Q&A with Bill Adee, Chicago Tribune editor/digital media.

RI – Introduce yourself (name, title, specialty)
BA – Bill Adee, editor/digital media

RI – Does the masthead in the printed newspaper have the twitter addresses or is it just visible via the link above? What am I looking at? Where does this appear?
BA – That is the masthead as it appeared in last Thursday’s newspaper, on the Editorial page.

RI – Does the Chicago Tribune feel that twitter is better at contacting those in the masthead than email? Why use twitter?
BA – We wanted to make a statement about our digital efforts, but at a practical level it also is a great way to communicate with our readers and learn more about what they are reading and thinking. Continue reading

Steve Greenberg’s Farewell to The Seattle P-I

Editorial cartoonist and graphic artist Steve Greenberg says goodbye to the Seattle Post Intelligencer, a newspaper he called home for 14 years.

Hearst has pulled the plug on the paper, which had a circulation of about 200,000 and was the biggest morning paper in Washington when I started there in August 1985. It had clunked along as the junior parter in a JOA, surrendering its printing, advertising sales. marketing and circulation to the larger Seattle Times. But having agreed, for a bigger split of the profits, to let the Times move into its morning monopoly, Hearst saw the paper’s circulation plummet to about 117,000 and its finances go down the toilet between the recession, a strike in 2000 (shortly after I’d left) and the bleeding of newspapers in general.

The Seattle Times was richer, more elite, centrist-to-conservative, and smugly superior, selling far better in the well-to-do suburbs. The P-I was looser, more liberal, more blue collar, less-esteemed but generally a match for the Times in quality, and had the feel of being the more historic “voice of the Northwest.” It gave itself a wonderful symbol of a giant rooftop globe straight out of Superman and the Daily Planet, with the words “It’s in the P-I” cranking around its equator.

Read the entire article on his blog.  Below is the front page from today’s Seattle P-I printed newspaper.  It is the last one you will ever see as the operation moves to online only. The move is being closely watched as it is the first time a large daily newspaper has switched with no transition to online only.  I can guarantee that if the operation turns profitable (even marginally so), there will be a stampede of newspapers following suit. Continue reading

The Rocky Mountain News Lives… maybe

A group of Rocky Mountain News journalists with support and backing from three Denver entrepreneurs launched a subscription drive Today for the online news site INDenverTimes.com.

Their goal is to get 50,000 subscribers by April 23 — the 150th anniversary of the first edition of the Rocky Mountain News — in order to launch the full site by May 4.

INDenverTimes is an effort to reinvent the newspaper for the Internet age, featuring many of the reporters, editors, designers and other journalists that the Denver community has come to depend on for coverage of local and national news, sports and the arts. News will be free, but the subscription will invite readers inside the newsroom as never before through news analysis, insight, online chats and other features.

Former Rocky staff involved in effort so far: Sam Adams, Tom Auclair, Lisa Bornstein, Mark Brown, Tim Burroughs, Mary Chandler, Mark Christopher, Kevin Flynn, Tillie Fong, Steve Foster, Scott Gilbert, Chuck Hickey, Cindy House, Kevin Huhn, Kim Humphreys, Jay Lee, Aaron Lopez, Gary Massaro, David Milstead, John Moore, Alex Neth, Melissa Pomponio, Bill Scanlon, Hank Schultz, Marc Shulgold, Ed Stein, George Tanner, Chris Tomasson, Bob Willis and Mark Wolf.

To learn more about INDenverTimes or to subscribe, visit INDenverTimes.com.

To read their current blog go to IwantMyRocky.com and visit their twitter feed at http://twitter.com/iwantmyrocky

SXSW09 The Future of News SBJ

Old Growth Media And The Future Of News

The following is a speech Steven Berlin Johnson gave yesterday at the South By Southwest Interactive Festival in Austin.Can we expect the general public to navigate the new ecosystem with the same skill and discretion?

Let’s say for the sake of argument that we can’t. Let’s say it’s just too overwhelming for the average consumer to sort through all the new voices available online, to separate fact from fiction, reporting from rumor-mongering. Let’s say they need some kind of authoritative guide, to help them find all the useful information that’s proliferating out there in the wild.

If only there were some institution that had a reputation for journalistic integrity that had a staff of trained editors and a growing audience arriving at its web site every day seeking quality information. If only…

Of course, we have thousands of these institutions. They’re called newspapers.  continue at link above

Here is the Qik video of his talk. You can read along at the link above.  The recording starts in section 2, paragraph 3, line 4 here:

or the print newspaper business: the future of news itself. Because there are really two worst case scenarios that we’re concerned about right now, and it’s important to distinguish between them. There is panic that newspapers are going to disappear as businesses. And then there’s panic that crucial information is going to disappear with them, that we’re going to suffer as culture because newspapers will no long be able to afford to generate the information we’ve relied on for so many years.

Steven is bullish on news and I like his take on the situation because it raises some new points and turns newspapers role into that of a filter.  Is he right? Who knows but hey, at least he’s thinking it through giving people ideas to knock down, manipulate or affirm.  He did give me one great idea so I fired off the email below to my local police and fire departments.  I look forward to their response.

To my township officials,

My name is Robert Ivan, I am an aberdeen-matawan local and run news media blog metaprinter.com.  I am writing to request a meeting with someone at your offices to set up an RSS feed for fire and police information.  I feel this would be a great service to our community and serve as a yardstick by which all other public service announcements will be measured.

The idea came about when I drove past the train station today to find a building had partially burned down.  Had I not driven past the building I would have known nothing about it.  It made me wonder what other crimes or disasters were occurring in my town, around my home, that I did not know about.

I hold an MA in Graphic Communications management and technology from NYU, have over 9 years experience in online media and web design, and am a member of the local chamber of commerce.  I would love to speak to someone about this.  I am not looking to profit from this enterprise, just get our community better connected as traditional media becomes increasingly less relevant.  My contact info is below.

Best,
Robert Ivan

Google Takes Out Newspaper Ads to Find Authors

A Google Search of a Distinctly Retro Kind -NYTimes.com

Google was recently sued in federal court by a large group of authors and publishers who claimed that its plan to scan all the books in the world violated their copyrights.  As part of the class-action settlement, Google must locate the authors and grant them the opportunity to opt out of their scanning ambitions, but first they must be found.

Since the copyright holders can be anywhere and not necessarily online — given how many books are old or out of print — it became obvious that what was needed was a huge push in that relic of the pre-Internet age: print.

Google is reportedly spending millions of dollars taking out print newspaper ads in every single country in the world.  Crazy.

Newsvine CEO Reflects as Seattle Post-Intelligencer Fails

Mike Davidson is founder and CEO of Newsvine, which was recently acquired by msnbc.com, invented sIFR, a technology which has enabled tens of thousands of designers to beautify the web with tens of thousands of typefaces, led the redesign of the first major media site to support web standards, ESPN.com in 2003, has no tolerance for the intolerance of imperfection on the web, and went to school with Leonardo DiCaprio and appears adjacent to him in their 3rd grade yearbook!

That’s one hell of a resume.  In his blog, MikeIndustries, Mr. Davidson recently recounted the akward situation where, “while we were toiling away, our friends upstairs at the Seattle Post-Intelligencer received their unemployment orientation in advance of being laid off two weeks from now”.  Newsvine and the Seattle P-I apparantly shared the same building.  This interesting blog post also touches on Mr. Davidson’s personal belief that he’s “not super optimistic about the future of a lot of these newspaper companies, but I really would love to see them at least replaced with something better”.

Mr. Davidson also offers tips on saving, not newspapers, but long-form journalism and local reporting.  Check out the entire post entitled Last-Rites on his site.

Hearst eReader Fallout

Hearst’s E-Reader: The Last Stand of a Doomed Industry -Gawker

Dear media companies: Please stop trying to innovate. You’re lousy at it.  Hearst‘s supposed “Kindle killer,” an electronic reader for magazines, is just the latest in a series of debacles from the moribund print-media business.

Hearst Media Magazine Company Planning Their Very Own E-Book Reader -Gizmodo

If high costs of producing paper goods are hurting the media, I’m not sure it makes sense to get into the game of something more expensive to read from today — when such a device already exists from Amazon — even if it saves them a few bucks tomorrow. Oh yeah, and magazines are better in color (on LCD or paper).

Cosmo Publisher Plans an E-Reader of its Own -Wired

For Hearst, here’s one way to think about the problem. Can the company convince nail salons, probably the biggest subscribers to its Cosmopolitan and Marie Claire magazines, to buy e-readers instead of print subscriptions?

Hearst to launch wireless e-reader, potentially revolutionize print media -Engadget

I can wait for the future, when I will carry my cell phone, a netbook, a kindle for books, a hearst media reader for that companies articles and a newscorp media reader for the other articles I will need, that wont be available on the web.  its gonna be great! pffft. -from commenter Sim

Hearst developing e-reader, charging for e-news -Cnet News

“Our cost base is significantly out of line with the revenue available in our business today,” Hearst’s Swartz concluded, as he noted other advertising initiatives, such as partnering on advertising with real-estate site Zillow and Yahoo, and raising prices for print subscriptions and mobile-phone access to its content. “It is equally inescapable that during good times, our industry developed business practices that were, at best, inefficient.”

Hearst to Begin Charging for Digital News -WSJ.com

A top executive at Hearst, which publishes 16 newspapers including the Houston Chronicle and Seattle Post-Intelligencer, said the company is mulling how much of its online offerings to keep free, while reserving some content exclusively for people who pay.

It seems that no one thinks this is a good idea except Hearst, which leads me to believe that something big is happening behind the scenes.  Perhaps the cost of paper is about to skyrocket?  I heard this scenario late last year, at an NYU sustainability discussion, where their is little to no domestically produced paper (paper and pulp mills moved out of the country a few years ago), compound this situation with the fact that the Obama administration is moving forward with their carbon cap and trade plan, making “dirty” industries and their products prohibitively expensive.   What follows is a situation where the only paper that will be plentiful is expensive eco-friendly paper for notebooks and direct mailers.

With no signs that our depressed economy is turning around, perhaps the publishers are using this as an excuse to think long-term to expand into eReaders?  Am I giving them too much credit for this move?  Does Hearst really think that a proprietary reader will be better medium than a printed magazine?  Personally I’m not sold on the idea of proprietary hardware as a business model for publishers.  I think they need to focus on content creation and let the hardware makers fight over how to best display it.

Q&A with Baristanet Co-Owner Liz George

Baristanet.com is a leading independent news site in NJ. Many news media experts consider Baristanet to be a whopping success in a sea of general interist news site and blog failures (traditional and nontraditional). Business is good at Baristanet and they are enjoying a growing community presence. At O’RIELLY Tools of Change 2009 Future of News panel discussion, Jeff Jarvis went so far as to suggest that New Jersey’s largest newspaper, The Star-Ledger, enter into some kind of partnership with Baristanet to share resources.

Following the TOC 2009 event I wanted to learn more about this hyperlocal hero.  What follows is an email Q&A between metaprinter.com founder Robert Ivan and Baristanet.com Co-Owner Liz George. Enjoy!

RI- Introduce yourself and tell us what you do on a daily basis at Baristanet.

LG- I’m Liz George and I’m the co-owner and editor of Baristanet. My partner and the site’s founder Deb Galant started Baristanet in May 2004. Her initial partnership did not work out; we started working together in August 2004 and soon after became partners.

On any given day, I’m either writing for Baristanet, editing the stories from other writers and contributors, assigning stories, updating the site with breaking news, answering requests from readers, community organizations, businesses, etc., and working on developing new aspects and features of the site, new projects and alliances. Some days, Deb and I will meet, but typically we do most of our work virtually and fill in with phone calls and emails. Deb handles more of the ad sales end of things. Continue reading

What Newspaper Websites Can Learn from Darren Rowse and ProBlogger – First Impressions

It’s really getting frustrating reading about newspapers getting bailed out by questionable individuals, newspapers suing each other over… linking? really? Linking?  uh… ok,  and just the overall death of newspapers as the major source of news and investigative journalism.  So lets focus on something positive like the title of this post: What Newspaper Websites Can Learn from Darren Rowse and ProBlogger – First Impressions.

If you don’t know Darren Rowse or ProBlogger and you run a news site or any blog really, it is imperative you start following his blog and take the time to dig through his archives.  Ok, enough of that.

First, watch the video below from ProBlogger regarding the “first impressions” that a blog (or any site) makes on their visitors and what it means for engagement. Then we’ll go through some main points. Continue reading

Economic sustainability through Micro-payments at NYTimes.com

I cancelled my print / online subscription to the New York Times back in 2006 or maybe early 2007. Either way, I could no longer justify the cost even though I was a Graduate student at the time, getting a student discount. For my interests, I could get everything I needed for free online at NYTimes.com and I wasn’t even stealing! NY Times was offering their content for free and when Times Select died, it was ALL free.  At that point, for me, the print version made no sense at all.

I stopped paying, and the content kept flowing.  How hell is this possible?  It isn’t.  So we get this: Continue reading

Great News Website – The Las Vegas Sun

Regular readers here know I’m a big fan of Rob Curley and The Las Vegas Sun.  Last October I declared:

I would say that this is THE BEST newspaper site in America however, it is not a traditional newspaper. Only a smaller version of the site is printed and distributed, as an insert, in the Las Vegas Review-Journal. Still, this site kicks ass. It utilizes multimedia news reporting throughout the site, not just features. You’ll notice in the pictures above that the the front page changes every day, there are no rigid templates. The site uses Django and the Ellington CMS to do this as well as the genius of Rob Curley. -read on

Newspapers & Technology has just posted a story:  Web shines brightly on Las Vegas Sun about how great they are.  Check it out.

Charles Baudelaire Refers to Bloggers… err Photographers, as Imbeciles

Would Charles Baudelaire Hate the Kindle? -from csus.edu via the26th story
19th century French poet and art critic Charles Baudelaire’s famous attack on photography:

“As the photographic industry was the refuge of every would-be painter, every painter too ill-endowed or too lazy to complete his studies, this universal infatuation bore not only the mark of a blindness, an imbecility, but had also the air of a vengeance…” Read the entire thing

This reminds me of certain traditional journalists and their hatred of bloggers.

The Future of Local Newspapers? It’s Shoved in My Mailbox…

I began receiving a free weekly newspaper jammed in my  snail-mailbox about a year ago called Community Reporter.  The newspaper is published by Gannett’s Asbury Park Press operating in New Jersey. The paper is thin, has 3 sections, and serves up content from 6 towns in my “area”.  It also contains a classified section and usually has a couple inserts from Kmart and a grocery store.

The paper is completely useless to my family and I. There is nothing that the paper offers which I can not get online at my own convenience and without cluttering my mailbox.  I never asked to be sent this junk mail, yet it comes… every week.  I asked my postman if he can stop giving them to me, but he says he’s required to deliver it by law.  He says the only way to stop is somehow get the newspaper to take me off their list. Continue reading

Newspaper National Network NNN “wantedness” spells trouble

While researching information from my Thesis I ran across this unsettling bit of data from the Newspaper National Network website. It appears on the homepage in the green sidebar.

“Ad wantedness” is highest in newspapers. In fact, one recent study, reported that 90% of consumers prefer newspapers with ads to newspapers without ads. Newspapers are the primary source for shopping information for most product categories, with 52% of people seeing ads as “valuable” when planning their shopping. -Jason E. Klein President and CEO Newspaper National Network, LP

The statement is aimed at marketing people and is meant to sell them on the benefits of advertising in a newspaper.  I thought maybe I misread it but sure enough, holy cow!  This is extremely troubling news for newspapers.  When I read that first sentence I interpret it as, “only 10% of newspaper readers purchase the paper purely for it’s content -consumers prefer newspapers with ads to newspapers without ads”.

Continue reading

Metaprinter Interview With CSM Editor John Yemma Discussing Newspaper Business Models

Regarding this post and his comments, Robert Ivan conducted an email interview to let John Yemma state his case.

RI: We seek to interview any person or company doing innovative things in new media or traditional media. We prize innovation here at metaprinter and encourage media organizations to come on and trumpet their achievements. The goal of the interview is to find out a little bit more information than what can be found already online or in print.

JY: Excellent idea. And good for you for seeking that information via interview.

RI: I’m not a journalist. However, some recent interviews I conducted were with Jimmy Leach, Editorial Director for Digital at The Independent and Alan Murray, Deputy managing editor and executive editor, online for The Wall Street Journal.

John, my intention with the very first post was commentary and analysis of the video interview. I am sorry it displeased you so much. I found that video through Google while researching information regarding newspaper business models. As I said in that post, I admire your consideration in utilizing diverse revenue streams, but I am concerned that they are unsustainable because they rely on:

JY: Robert, it only displeased me because it didn’t seek answers to specific questions. In that video that you cite, Len Witt was asking specific questions to which I was giving specific answers. It isn’t logical to expect that all of your questions would be answered by my answers to Len. At any rate, we’re past that now since you’re asking specific questions and I’m responding below. Peace.

——————————————— Continue reading

Christian Science Monitor Editor John Yemma Explains Print and Online Costs

In October 2008, citing losses of $18.9 million per year versus $12.5 million in annual revenue, the Monitor announced that it would cease printing daily and instead print weekly editions starting in April 2009.

CSM editor John Yemma tries to convince himself that the organization can become economically sustainable.

He claims that a pure online CSM would cost 6 to 7 Million dollars a year to operate.  With their weekly print product, approximately $12 Million.  He hopes to generate revenue to cover those costs through a mix of reader subscriptions, money generated from a 30 year old CSM endowment that outputs about $7 million a year. A syndication service which generates approximately $600,000, and donations from church coffers which equal about $5 million a year.  He doesn’t give an advertising revenue number because the number is so low.

The answer he gives to the question, “why would I pay $89 for something that’s free online”  doesn’t inspire confidence.  He says, “Its a nice product.  it’s a nice weekend read.  It has a smaller carbon footprint.” what!?

And from the New York Times “The site now gets about three million page views a month, according to comScore, and Mr. Yemma said he wanted to increase that to 20 million to 30 million a month in the next five years. Even if he can fill the site only with remnant, cheap ads, he said, if visits grow as he is projecting, ‘that’s a sustainable model.’”  According to Quantcast the site gets more like 2million page views per month so again, how is CSM expecting to grow online readership 10 to 15x in the next 5 years? And what does he consider a “cheap” ad?  CPC display Ad rates are falling fast.

Although I commend his utilization of multiple revenue streams, This is NOT an economically sustainable model.  He hopes his model will break even in 5 years.  He hopes (based on what?) that readership grows from currently 50k to 90k readers at which point they should break even.  How is he going to grow readership when it has been declining from a high of 220,000 in 1970?  All I’m hearing is, “use church money and endowment injections and hope at some point that additional revenue shows up”.

UPDATE:
In the follow up interview we make nice and share our ideas Round 2

The Newspaper Publishers’ Dilemma – Is $179 Million the New $890 Million?

Recently, the Washington Post ombudsman Deborah Howell wrote a piece entitled Ten Ways To Keep A Newspaper Strong.  As ombudsman Ms. Howell’s job is to represent the public needs to the paper.  I’ll break down her 10 points here and highlight how pursuing these suggestions put the publisher of the paper in a revenue dilemma.  This is the dilemma of all newspapers moving to the Internet and the subject of my MA Thesis, exploring online economic sustainability.

(1) Exclusivity is a virtue. -she touts the content of the paper as being unique but do KidsPost, the Style Invitational, Federal Diary, In The Loop and Dr. Gridlock generate enough revenue to achieve economic sustainability?  What about the columnists she mentions?  The New York Times found out the hard way that putting their “unique voices” behind a pay wall was an untenable revenue model, Times Select folded after only 2 years due to a lack of paying subscribers (roughly 220,000).  In the age of the Internet where there are virtually unlimited voices, the New York Times overvalued the draw of their columnists voices.

What is exclusive in the current online landscape?  Twitter I suppose, ironically they have yet to develop a revenue stream. They recently turned down a $500million acquisition offer from Facebook.  This tells me they are either attempting to create their own revenue stream (not intrusive advertising, probably selling their user data for analysis), or considering A higher offer as their exit strategy.  Either way, the point is that “exclusivity” online almost does not exist.  A newspaper’s online value proposition should be “fulfilling an unmet need” usually this means just covering news and reporting it.  Where did people go when terrorists attacked Mumbai?  They didn’t go to find columnist commentary and opinion, the sought to find news coverage.

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The Kindle Needs a Bellows

As a graphic communications professional, newspaper industry expert, graduate student at NYU, and basic all around 30 year old human being, I do not know ONE SINGLE person who owns a Kindle.

Total Sales as of Today’s date:
240,000 Kindles
1,000,000 Zunes (microsoft’s mp3 player that no one owns)
6,124,000 iPhones
163,000,000 iPods

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Buried Tony Romo Story Inexcusable

No indication that the Romo story is their #1 draw

The Dallas Morning News, newspaper website Dallasnews.com is running a great feel-good story.  But you wouldn’t know it by visiting their website!  The Wednesday story, “Dallas Cowboys blog: Further evidence that Tony Romo really is a swell fella” is buried in their sports section. This despite the fact that today the story is their Most Read, Most E-mailed, Most Recommended, and second most commented (124).

 At the time of this writing the biggest headline on their site is, “City Hall blog: Omni gets nod to run Dallas Convention Center hotel” with zero comments.  ZERO.  

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NPR’s New Leadership – NYT’s Vivian Schiller and USAT’s Kinsey Wilson

November 11, 2008 Vivian Schiller, the longtime head of NYTimes.com’s digital efforts, has left The New York Times, and has joined National Public Radio as its new CEO.

September 25, 2008; Washington, D.C. – Kinsey Wilson, who has overseen USA TODAY’s combined online and print news operation since 2005, has been named Senior Vice President and General Manager, Digital Media, NPR, it was announced by Mitch Praver, NPR’s Chief Operating Officer.  At press time, NYT has not named a replacement for Schiller.

Listen to NPR’s streaming radio announcement HERE hosted by David Folkenflik.  David seems impressed and happy with the selection.  “this is an opportunity for NPR to become stronger than ever”.

Watch this 2007 interview with Vivian as she talks about her experiences transitioning from producing television to producing for video for the New York Times.

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Gas Shortage in Atlanta Eased by Twitter Feeds. Traditional Media? FAIL!

In case you don’t know, there is a gasoline shortage in the south and the Atlanta area in particular. The New York Times says, “The problem began when Hurricanes Gustav and Ike battered Gulf Coast refineries, reducing the national refinery capacity by as much as 20 percent. It worsened as nervous drivers stockpiled gasoline”.

Where can you find gas? How can you find gas if you can’t drive around to find it? As Clay Shirky would say, “HERE COMES EVERYBODY”! Twitter to the rescue! By inserting hash tags into tweets, people are able cover one topic completely, or at least better than traditional media. When people started communicating their need for gas in Atlanta an #atlgas hash tag was born. Continue reading

How are Newspapers Handling The Panic Surrounding The Bailout Vote?

Screen Shots from top news sites around the nation and world taken at 1:50pm – 1:58pm, moments after agencies monitoring the vote revealed that it could not pass.  Traders in NY watching CNBC’s vote coverage immediately began selling off equities and buying up Treasury Bills.  The Dow Jones Industrial Average responded by dropping 600 points before bouncing and settling down 777.68 points at the close of market trading.  This post shows how the newspaper and news sites anticipated and reacted to this EXTREMELY IMPORTANT vote.

Some Good.  Some Not So Good.  There Should Be Breaking News Notices On All Sites.

As can be predicted, The Wall Street Journal covered this well.  They have a breaking news banner across the entire webpage drawing attention to the incident.  Good Job. Continue reading

Digital Innovation and Green Initiatives at PressDisplay.com

Telephone interview with Igor Smirnoff, Director of Strategic Development for PressDisplay.com

With sustainability and environmental issues dominating business strategy these days I became interested in what types of applications were available to newspaper publishers to reduce their carbon footprint. I discovered NewspapersDirect and their Smart Edition ePaper solution. Smart Edition is a version of their PressDisplay.com offering for newspaper publishers to serve up PDF versions of their content online.

In the past I have been critical of newspapers simply digitizing their newspaper and putting it online. I feel this is an under-utilization of the capabilities which the internet and high speed broadband connections offer. I was skeptical of this application, but wanted to learn more about their technology which is more dynamic than a simple reader. Continue reading

The Wall Street Journal debuted its WSJ magazine in this morning’s newspaper

The magazine is targeted to extremely rich people, but us poor folk like to look at the content and ads as well.  Hell, I even went to the Vertu website to find out how much a Vertu Ascent Ti. cell phone costs ($6999.99), pretty amazing. Although I’ll never buy one, perhaps my wife would like that Smythson raspberry croc print leather continental purse for Christmas?
The overall build quality of the magazine is good but not great.  The Magazine is perfect bound and suffers from a coversheet that is too thin (for the glue and ink coverage).  As you can see from the picture below the cover is wrinkled at the spine.

wrinkled cover
Another problem I found was on page 94 with ink lay-down resulting in streaking. Again, seen below.
print defect
Innovation? YES!  Why innovation? Continue reading

Going From a Print to Online Only Business Model: Implications

If a newspaper transitions (or wishes to transition) to an online only news source, it will sell off capital assets such as its pressroom, printing presses, mailroom equipment, and trucks.

  • Without replacing those assets, what are the long-term business and accounting implications? They eliminate the need to maintain that equipment. And they eliminate the need for people to operate that equipment. So they cut costs in this area.
  • What are your new assets? Employee generated content remains your only preexisting asset. Again, this is not new. Online applications and business processes, which can be patented, (intellectual property) will be your only new asset. Are you producing patentable ideas? Do you have such a capability in place?
  • Is that it? Is that enough? Can your intangible assets be amortized as efficiently as tangible assets depreciated? Can you borrow against your intangible assets as efficiently? Will a bank be willing to loan you money at the best rates with those assets as collateral?
  • Is your newspaper brand strong enough to support this new business model? You are no longer competing against local markets when you go online. You are now competing against every single website on the net for eyeballs. (of which there are 1.3 billion at the moment, thanks Allison)
  • MOST IMPORTANTLY, Your newspaper’s greatest capital expenditure now will be for extremely smart, productive people. Peter Drucker calls these people “knowledge workers” Expensive, finicky, brilliant, people who must put out brilliant content 24 hours a day to attract customers and advertisers.
  • How much will these knowledge workers cost?  How much money did you save by eliminating your printed product? Would it have been better to innovate your offline offerings within your community? Are you effectively serving your customers?

Metaprinter speaks on search engine marketing and web optimization

May 20th 2008.  Metaprinter owner,Robert Ivan, was the guest speaker at the Matawan-Aberdeen Chamber of Commerce monthly meeting held in Matawan, New Jersey.  He spoke to a group of small business owners and presented them with information regarding Search Engine Marketing and Web Optimization.  The goal was to bring awareness to the small business community about where online advertising is going and how they can prepare to succeed in the current operating environment. A warm thanks to the Chamber and attendees for hosting Metaprinter.

A PDF of the information presented is available for viewing and download here: Optimizing Your Online Presence.

How oh How can I advertise? Let me count the ways….

There are so many ways to advertise, is it any wonder that newspapers are losing money? I put together the below chronology just too give my self a better idea of what is going on in the advertising world. Pretty incomplete I know, but It shows the major trends here.

  • Earliest – Word of mouth, Flyers, Hand-held signs, Calling cards, Public Relations
  • Early 1700′s Newspaper ads appear, Business cards
  • Mid 1700′s Magazine advertising appears
  • Early 1800′s Posters, Human billboards
  • Mid 1800′s Roadside billboards, Building billboards
  • Late 1800′s Yellow pages
  • Early 1900′s Radio, Coupons, Skywriting, Theatrical ads
  • Mid 1900′s Television, Telemarketing, Clothing ads, Electric signs, Corporate sponsorship
  • Late 1900′s Direct mail, Mobile billboards, Internet websites, Product placement, More corporate sponsorship, Electronic billboards, Bus wraps
  • Early 2000′s Viral marketing, Pay per click advertising, Email marketing, RSS feeds, Podcasts, Banner ads, Search engine optimization, Pop-up/under ads, Craig’sList, Angie’s List, Yelp, Yahoo locals, Google ad sense, Digital signs, Digital Billboards, Social Media

Email or comment to add anything to this list.

Journalism Scholarship For Computer Programmers

The Knight Foundation in conjunction with the Medill School of Journalism at Northwestern is offering scholarships up to and including a full ride for programmers and developers looking to make their mark in journalism. The program is a Master’s degree program condensed into one year and designed for people with NO prior journalism experience. The scholarship and program are designed to advance the state of online media.

To get a better idea of what kind of people this program is seeking familiarize yourself with Adrian Holovaty. Adrian received a Knight Foundation grant this year to start his own internet startup EveryBlock.com. You may already know him as the guy who is the Django king, and co-creator of sites like lawrence.com, chicagocrime.org and the Ellington content management software.

This is an awesome opportunity. Individuals and media companies need to get involved. Also keep checking on the Knight Foundation for future grants.

NY Times Eliminating Paid “TimesSelect” Feature

The NY Times has decided to eliminate the paid “TimesSelect” feature of their website. They are giving up ten million dollars in revenue to expand the reach of their advertising. I think this speaks volumes about the direction traditional media companies are headed. Increasingly, people want their content for free, they expect it for free. Right or wrong, that is where the customer is and companies must follow their customers.

Here is an excerpt from an email i received from the New York Times regarding this issue.

Why the change?

Since we launched TimesSelect, the Web has evolved into an increasingly open
environment. Readers find more news in a greater number of places and interact
with it in more meaningful ways. This decision enhances the free flow of New
York Times reporting and analysis around the world. It will enable everyone,
everywhere to read our news and opinion - as well as to share it, link to it and
comment on it.

Now it will be interesting to see what the advertising revenue climbs up to, considering the loss of 200,000 some odd paid subscribers. Will they recover their 10 million dollars? The NY Times is betting they will.

MinnPost To Test Water For Reader Supported News Site

MinnPost.com is a new idea in the world of Newspaper Journalism. A kind of cross between a traditional newspaper website and a blog.  The content will be generated by actual journalists, mostly ones recently laid off by Minnesota newspapers caught in the revenue crunch.  The business model however is unlike advertiser supported blogs and newspapers and more like National Public Radio in that revenue will come from member donations and corporate sponsorships.  Another interesting feature of the site is that it will have a 8.5″ x 11″ print version available for home printing and which will be distributed in downtown Minneapolis during lunchtime.

MinnPost is the brainchild of Joel Kramer, one time editor and publisher of the Minnesota Star Tribune.  He raised $1.1 million dollars to get this idea off the ground and it is slated to go into production by the end of this year.  It is estimated that the current revenue streams will leave the business operating at a loss for several years until enough membership and support is established.

My hats off to Mr. Kramer and those involved.  I am curious to see how this will turn out.

Effective Newspaper Websites

Newspaper websites need to take advantage of their multimedia capabilities if they are to engage readers and advertisers the way printed newspapers once did. An effective website design will increase traffic to the site and increase revenue streams.

The following Newspaper websites are just some examples of effective newspaper website design. These sites take cues from other successful websites. They are visually pleasing, uncluttered, and integrate multimedia into their product. This is extremely important to keep in mind when considering the following; websiteoptimization.com states that, “Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second).

Continuing… The sites are centered on the computer screen. They break down their offerings in an easy to follow fashion whether you are visiting for the first time or 100th time. The sites use non invasive means for gathering their site metrics. The sites have online social networking features which get their readers involved and spending more time on the site(as of this writing, Technorati is tracking 90.5 million blogs!). The articles written on these sites are not interrupted by advertisements and the stories are presented in one or two pages, not page after page as many newspaper sites do to get their hit counts up. Remember, no matter what, content is king so don’t kill it and don’t bury it.

Too many newspaper websites are using their online presence as a data dump and creating unmanageable offerings which no normal person can navigate. The internet is a success because it does things print cannot do. It connects people in real time, it can be updated instantly, it is multimedia, and it is interactive.

http://dailycamera.com/
http://www.bakersfield.com/
http://www.roanoke.com/
http://www.naplesnews.com/
http://www.postbulletin.com/

Facebook Classifieds – “Marketplace”

Social networking site Facebook has joined the growing number of websites offering FREE online classified advertising. Facebook’s twist on traditional classifieds (other than being online) will be that it will connect the seller and buyer via the Facebook member’s network.

The New York Times says it works as such, “On Facebook, buyers will be able to see how they are connected to the seller — the series of links between the friends they share. “There are no anonymous listings, and we give you a very clear path to see how you can trust the other person you are conducting business with,” Mr. Zuckerberg said.”

I think this is a neat idea and much like an extended version of a college bulletin board. But what if you want to make a real good deal buying or selling? Are you willing to risk upsetting someone who may or may not know you? I’ve purchased things at a garage sale for instance where the item was WAY under priced because the seller had no clue. My instinct was to pay and get the hell out before suspicion arose. Caveat emptor pal… Facebook’s set up kind of squashes the capitalist nature of a free market economy where emotion can be removed from business transactions.

Newspapers Marginalizing Themselves Online

“The medium is the message” Marshall McLuhan’s statement is completely relevant when thinking of the ways information is currently displayed on newspaper websites.

The online version of a newspaper should look very little like the printed newspaper and act completely unlike it. A newspaper is a finite, unchanging medium for displaying content. Once the content is paginated and printed, the product has been finalized and that day’s work is over.  Conversely, the online edition of a Newspaper must remain dynamic at all times, receiving content from the company, readers, and advertisers at all times. The Internet is a medium for multimedia interactive environments. Newspapers marginalize their online potential when they maintain the structure and function of a printed paper on their website. I don’t know why this is such a hard concept for newspapers to grasp. There should be more interactive features on newspaper websites.

A newspaper’s online site must be displayed in a format that is appealing to the sense and easy to navigate. Simply putting digitized newspaper pages online is penny wise and pound foolish. People will recognize right away that no effort has gone into the site and will just go elsewhere.

I would like to see more innovation at newspapers’ websites. Something that realizes the potential of the medium. Something more interactive and in-line with the customer’s needs. It’s easy to say that, anyone can say we need something better, but more and more online destinations are coming up with good ideas, unfortunately they are not newspaper companies.

At press time, a great example of innovation in newspaper websites is the Asbury Park Press Data Universe.

The bottom line is that more can be done to steer readers and advertisers to online newspaper sites. How many truly innovative, user-friendly newspaper websites have you come across? These companies have enough money in their coffers to fund an innovative team eager to come up with a great newspaper website. All that is needed now is a commitment from the Newspaper companies to embrace change.