In a stunning turn of events for the newspaper industry Q1 2010 numbers show that readers and advertisers have returned to this medium. Experts suggest the return is real and that long-term the outlook for newspapers and newspaper revenues look strong. One ratings analyst with April Capital Management was quoted as saying, “look, where else are people going to raise awareness for their brand or read the news? Newspapers seem the best option for both customers”.
No comment from the Google Topeka executives who are now scrambling to unload their digital advertising and data mining enterprises.
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April Fools? This goes along nicely with the clay shirky piece directly above it.