Newspaper print ad revenue fell 28.6% from last year (which fell 17.7% the year before).  Even more alarming is the fact that newspaper Online advertising revenue fell 11.8% (which fell 1.8% the year before).

Total ad spending in the U.S. fell 12.3% to $125.3 billion in 2009, according to a report from Kantar Media (formerly TNS Media Intelligence).

Internet display advertising was up 7.3%, and free-standing inserts, up 3.0%.

While the economy had an impact in the numbers, clearly, the business model is not working.

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