2010 America East Newspaper Conference Schedule at a Glance:

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

A value-packed day of sessions for advertising, marketing, production and circulation.

Monday Sessions | Wednesday Sessions | Twitter users track and utilize #ae2010 for updates

Tuesday, MARCH 16
7:30 a.m. – 5:00 p.m. Attendee Registration Desk Open
8:00 a.m. – 11:00 a.m. Private Demonstrations with Exhibitors
8:00 a.m. – 9:00 a.m. Continental Breakfast
8:30 a.m. – 9:30 a.m. BONUS SESSION: Part I: The 7 Deadly Sins of Newspaper Marketing
9:15 a.m. – 10:30 a.m. Session: Selling Against the Competition
9:15 a.m. – 10:30 a.m. Session: Utilizing Maintenance to Reduce Production Downtime and Extend Equipment Life
9:30 a.m. – 10:30 a.m. BONUS SESSION: Part II: Key Marketing Lessons Newspapers Should Have Learned But Never Did
10:15 a.m. – 11:45 a.m. I-SCMA Session: Expanding Your Audience Reach
10:45 a.m. – 11:45 a.m. Session: Web and Page Size Options to Reduce Newsprint Cost
10:45 a.m. – 12:00 p.m. Session: Best Practices in Building Classified Revenues in Recruitment and Real Estate
10:45 a.m. – 12:00 p.m. Session: Newspaper Web Sites & The Public: A Study of the Benefits and Risks of User-Generated Content
(This is a Tuesday Bonus Session for SNA Symposium registrants!)
11:00 a.m. – 5:00 p.m. Exhibit Floor Open
11:00 a.m. – 5:00 p.m. Cyber Cafe with Gourmet Coffees
12:00 p.m. – 1:00 p.m. I-SCMA Luncheon
1:15 p.m. – 2:30 p.m. I-SCMA Session: E-Editions
12:00 p.m. – 3:00 p.m. Various Roundtables on Exhibit Floor
2:00 p.m. – 3:15 p.m. Session: Agency Panel Discussion – What’s in Store for 2010
(This is a Tuesday Bonus Session for SNA Symposium registrants!)
3:30 p.m. – 5:00 p.m. Newsprint Suppliers’ Reception on Exhibit Floor

Special Two-Part Marketing Session
Tuesday, March 16, 8:30 a.m. – 10:30 a.m.

Part I, 8:30 a.m. – 9:30 a.m.:
The 7 Deadly Sins of Newspaper Marketing
Business history shows that disruptive forces within any industry do not favor the established players, particularly if they refuse to refute previous business models. The key word is “refute.” It implies more than adapting to change. It requires a complete change – or disruption to our current business-as-usual. Newspapers are guilty of seven deadly sins that, if not corrected, can mean a catastrophic loss of the entire war for public trust, loyalty and democratic mission.
Speaker: Ed Efchak, Managing Partner, Customers by Design, L.L.C.

Part II, 9:30 a.m. – 10:30 a.m.:
Key Marketing Lessons Newspapers Should Have Learned But Never Did
The business sections of newspapers cover all the trends, successes and pitfalls of national and local industries as lessons for other business leaders. Ironically, most papers fail to read between their own lines to see how the lessons apply to their own situations. In this one-hour session, get an objective look at the lessons newspapers should have learned and may still have time to take to heart for surviving in the digital age.
Speaker: Rhona Bronson, Marketing Strategist, Plaza Communications & Consulting, LLC

Selling Against the Competition
Tuesday, March 16, 9:15 a.m. – 10:30 a.m.
This session will cover all the tricks of the trade as we prepare sales reps to sell their own products and services and to position themselves favorably as they sell against the competition. Included will be a description of an in-depth training program on how to take market share through training and contests and how to work with mobile alerts, text to win and other programs and devices that produce a winning team.
Speaker: Jim Ottinger, Advertising Sales Training Specialist, The (Allentown, Pa.) Morning Call

Utilizing Predictive and preventive Maintenance to Reduce Production Downtime and Extend Equipment Life
Tuesday, March 16, 9:15 a.m. – 10:30 a.m.
How can you reduce you equipment downtime? Are there ways of reducing your repair costs if you became more proactive to your equipment needs? Do you currently have a preventive maintenance program and would like to enhance its effectiveness? This session will supply answers to these questions and more through the use of statistical predictive maintenance, thermal imagery, vibration analysis, motor analysis and preventive maintenance procedures.

Web and Page Size Options to reduce newsprint cost
Tuesday, March 16, 10:45 a.m. – 11:45 a.m.
Austin Ryan will discuss various options that Gannett newspapers and others have used to reduce newsprint
cost. The discussion will include benefits, experiences and lessons learned in implementing lighter weight newsprint, Berliner format, three pages across single wide presses, standard web reductions, etc. Other ideas such as converting broadsheet 2-around presses to 3- around tab presses will be included.
Speaker: J. Austin Ryan, Vice President Operations, USCP Gannett

What Recession? Best Practices in Building Classified Revenues in Recruitment and Real Estate
Tuesday, March 16, 10:45 a.m. – 12:00 p.m.
Panelists with extensive print and online classified experience will share success stories on how they’ve increased their classified revenues through new innovative programs and partnerships, despite the sour economy.
Speakers:
Sara Glines, Vice President, Multimedia Sales/Classifieds, MediaNews Group
Chris Fauser, Classified Real Estate & Employment Coordinator, Lancaster (Pa.) Newspapers, Inc.
Brad Koltz, General Manager, Packet Publications
Tony Lee, Chief Alliance Officer, Adicio, Inc.
Andrea Levy, Recruitment Manager, Advance Publications

Newspaper Web Sites & The Public – A Study About the Benefits & Risks of User-Generated Content
Tuesday, March 16, 10:45 a.m. – 12:00 p.m.
More than 3,000 adults were surveyed about their expectations when it comes to newspaper web sites and the role of user-generated content. The public definitely holds newspaper web sites to higher standards and this comprehensive study dives deep into many of these issues. A high-level one day symposium was held with key leaders from the newspaper and academic worlds and initial guidelines for the industry were drafted and will be shared during this session.
Speaker: Susan Karol, PhD, Executive Director, SNA Foundation

Expanding your audience reach
Tuesday, March 16, 10:15 a.m. – 11:30 a.m.
The newspaper business is changing rapidly, both print and online. In these challenging times for newspapers, join us as we find out how the best of the best are growing their audience. This session is sponsored by the Inter-State Circulation Managers’ Association and the PNA Foundation. I-SCMA members can register through the special form enclosed. All others should use the America East advance registration form.

Agency Panel Discussion – What’s in Store for 2010
Tuesday, March 16, 2:00 p.m. – 3:15 p.m.
Agencies will discuss their ad planning process for 2010. How and where will budgets increase/decrease? What products are services are they looking for when placing in newspapers? How will your web site fit into their buying process? Make sure you don’t miss this informative session!
Speakers:
Representatives from major advertisers and agencies, including Brian Hitchings, President, Philadelphia Area Newspapers, Hitchings & Company

E-editions
Tuesday, March 16, 1:15 p.m. – 2:30 p.m.
As we strive to remake ourselves, e-editions offer savings and possibilities, as well as many challenges. Join us as we hear from newspapers who are leading the way in converting NIE copies from print to electronic. Following the presentation, attendees will be invited to share best practices and solutions.
Speaker: Joe Welsh, The (Harrisburg, Pa.) Patriot-News
This session is sponsored by the Inter-State Circulation Managers’ Association and the PNA Foundation. I-SCMA members can register through the special form enclosed. All others should use the America East advance registration
form.

Newsprint Suppliers Reception
Tuesday, March 16, 3:30 p.m. – 5:00 p.m.
For more than 25 years, your newsprint suppliers have been generously supporting this event. Visit the exhibit floor and enjoy hors d’oeuvres and drinks. Current sponsors, as of January 30, include Atlantic Newsprint and AbitibiBowater.

*Visit www.america-east.com for the most up-to-date session info and to register online.