2010 America East Newspaper Conference Schedule – Monday:

America East is sponsored by 13 state and regional press associations, News&Tech, Suburban Newspapers of America and Editor & Publisher.

Valuable sessions…lunch….exhibit floor….welcome reception! Who said Mondays are bad?

Tuesday Sessions | Wednesday Sessions | Twitter users track and utilize #ae2010 for updates

Monday, MARCH 15
8:00 a.m. – 6:30 p.m. Attendee Registration Desk Open
10:00 a.m. – 12:00 p.m. PA Associated Press Online Managers Meeting
12:00 p.m. – 1:15 p.m. Keynote Luncheon and Presentation
1:30 p.m. – 2:45 p.m. Session: Top Five Legal Issues for Newspapers in an Online Age
1:30 p.m. – 2:45 p.m. Session: Friendemies – Newspapers and Social Media Sites
3:00 p.m. – 4:15 p.m. Session: New Media for the Newspaper Industry – How and Where Your Audience Will Find Their News
3:00 p.m. – 4:15 p.m. Session: Cutting Through the Clutter
4:00 p.m. – 6:30 p.m. Exhibit Floor Open
4:00 p.m. – 6:30 p.m. Cyber Cafe with Gourmet Coffees
5:00 p.m. – 6:30 p.m. Welcome Reception on Exhibit Floor

Lunch and Opening Keynote Address:
Journalism 2010 and Beyond
Monday, March 15, 12:00 p.m. – 1:15 p.m.
One of the most respected journalists of our time will share his message about journalism as we know it today and what we can expect in the future. Long a proponent to preserve journalism’s core mission of truthfully reporting the big issues and stories of today while exploring ways to rebuild the industry’s business model, Martin Kaiser wrestles with these issues daily both in his role locally at the Milwaukee Journal Sentinel and nationally with the American Society of News Editors. He will share his insight and his desire for “news literacy” – teaching citizens the value and values of newspapers.

Top Five Legal Issues for Newspapers in an Online Age
Monday, March 15, 1:30 p.m. – 2:45 p.m.
Are the rules for online the same or different than for print? Are there new traps for unwary reporters and editors? Two First Amendment attorneys, Craig Staudenmaier and Robert Clothier, will hit the top five online legal issues facing papers. For example: When are papers liable for what’s posted online? What about internet-accessible archives? How should reporters preserve electronic information (emails, drafts, etc.)? Can papers publish Facebook photos? These issues and any others raised by attendees will be covered.
Speakers:
Robert Clothier, Partner, Fox Rothschild, LLP
Craig Staudenmaier, Partner, Nauman, Smith, Shissler
& Hall, LLP

Friendemies— Newspapers and Social Media Sites
Monday, March 15, 1:30 p.m. – 2:45 p.m.
In this session, Veronica Fielding will discuss the issues and opportunities for social media channels unique to the newspaper publishing industry. She’ll share insights from interviews with newspapers executives about how user-generated content and social media information exchange is affecting their businesses and avenues they see for engaging audiences in this channel. She’ll share examples of newspapers that are succeeding in the social media space and overview the risks and rewards of Twitter, Facebook, LinkedIn, YouTube, and more for today’s newspapers.
Speaker: Veronica Fielding, President, Digital Brand Expressions

New Media for the Newspaper Industry – How
and Where Your Audience Will Find Their News
Monday, March 15, 3:00 p.m. – 4:15 p.m.
The way people interact with news is changing and technology is one of the driving forces behind this change. While the print product is still loved and adored by millions, it is slowly being supplemented by newer products and newspapers need to find ways to interact with these new delivery models. This session will bring together speakers from the industry fueling this change and allow them to share their opinions and insights into the changing world of news delivery.
Speakers:
Nick Bilton, Lead Technology Writer, The New York Times Bits Blog
Matthew Caylor, Account Executive-Interactive, MANSI Media
Rob Pegoraro, Consumer Technology Columnist, The Washington Post

Cutting Through the Clutter
Monday, March 15, 3:00 p.m. – 4:15 p.m.
Have you ever wondered why it seems advertising doesn’t work as well as it should? Do you know the difference between adverpanicking and advertising? Do you want to learn how to create effective advertising that cuts through the clutter and gets results? This session will take an informative look at why most advertising and marketing today struggles to find its audience. Whether you’re a graphic designer looking for inspiration or a senior level account executive looking to expand your knowledge base, this is one presentation you don’t want to miss.
Speaker: William Childs, Creative Director, Advertising,
The (Allentown, Pa.) Morning Call

*This is a tentative schedule and is subject to change. Please check www.america-east.com for updates.

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