Who Declared Newspaper’s Editor & Publisher, “The Bible”?

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I was looking for more info about the recent purchase of Editor & Publisher by Irvine, Calif.-based Duncan McIntosh Co. Inc. and became completely baffled by the recurrence of Editor & Publisher being referred to as The Bible of the newspaper industry.  Did I not get a memo on this? Is it in the tagline? A Google search for “newspaper industry bible” kicks back no less than 6300 results for god’s sake… hmmmm.

Who’s the source of this blasphemy and why is it parroted around the internet from blogs to Big Media with citation of the source?  The Bible chronicles the history of ancient Israel… does Editor and Publisher chronicle the history of the ancient newspaper industry?

Someone enlighten me on the source please.

ps. I do not practice any form of organized religion I just think this is really funny.

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One thought on “Who Declared Newspaper’s Editor & Publisher, “The Bible”?”

  1. Out of curiosity i searched to find the source of “the bible” reference and I could not. This is a mystery!