the Vancouver Project
We want a ‘new media’ approach to the Vancouver Olympics so that people can have a ‘behind the scenes’ view of the Olympics as an experience not just a standard audience view point because people are demanding greater and greater access that we are able to deliver.
—Mission Statement
Read all about their efforts at the Vancouver Project blog.
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Thanks so much for the repost sir!
I’m embarrassed to say this – you’re post made us realize we had put a draft of the mission statement in our final materials. Doh!
Here’s the amended version:
We want a ‘new media’ approach to the Vancouver Olympics so that the community can have a ‘behind the scenes’ view. We will deliver stories through the real-time web, quick and live video, and social media.
—Mission Statement