“Content is King” – Not so Says Dr. Joe Webb

How many times have you heard the phrase “content is king”? Perhaps hundreds or thousands of times in the last 10 to 15 years. This has been uttered all those times as a justification for the dominance of publishers of all types—audio, video, text, and images—in the digital age. If it were true, the content kings would not always be whining about profits, downsizing, or restructuring. They’d be riding a wave of successes that emanate from their kingly dominance.

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