This is how Social Media really works -from aWholeLottaNothing

Metafilter founder Matt Haughey has a recent blog post about ditching “social media marketing gurus” and focusing on creating quality stuff people will write and talk about.

…there are thousands of people all over twitter and blogs that think throwing thousands of dollars at people that describe themselves as a “marketing guru” is the way to increase their company sales. I’m here to say I think that may very well be a waste of money, time, and energy.

I agree with him almost entirely but would say that there are cetain products and services that cannot wait for the “long tail” to promote, like a bank’s yield on their CD’s.  By the time a blogger wrote about it and it got to the masses who would benefit, the yeild might have changed.  Overall great article though.

Related posts:

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3. Q&A with Social technology and business strategist Peter Kim
4. Advertising – news venues less effective than all forms of media combined