The Bakersfield Californian joins The Virginia-Pilot as early adopters of the Alan Jocobson inspired news platform, TweenTribune. Both newspapers are using the site to revitalize their moribund NIE programs. The platform is web based, safe for kids, NIE compliant, and monetizable. If that is not incentive enough to consider it, the Audit Bureau of Circulations will cease to count NIE newspaper copies as a form of paid circulation in the beginning of 2010. The TweenTribune sites will fill that need.
Though TweenTribune is a niche site for kids, Alan’s concept focuses on newspapers publishing many “community of interest” news sites rather than a single geographic community newspaper website. Currently, this is a more common strategy for magazine publishers and blog networks, but the idea is to publish many independent niche news sites to focus readership, drive engagement and command higher CPM’s from advertisers.
In an email with Alan he emphasized that newspaper publishers are interested in the TweenTribune platform as a model for lots of niche sites – “…the number we’re throwing around is 1,000 sites. They want to use TweenTribune to test the efficacy of that strategy”.
To learn more about Alan and TweenTribune read this recent interview I completed with him at this year’s America East Newspaper Conference and Visit the TweenTribune site.
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About TweenTribune
TweenTribune gives media companies a way to reach young people and foster a daily news habit. With TweenTribune, newspapers can monetize Newspapers in Education and broadcasters can promote their brands. Both newspapers and TV stations can upload their own unique content via an easy-to-use interface. Local news is posted beneath the “Your town” link, at right.
TweenTribune delivers locally targeted online ads, but also provides a unique means of delivering targeted ads in print via the reports the site produces for each student. All advertising is targeted geographically and demographically, with far more precision than behavior targeting offered by Yahoo and Google. Ads can be served up in print, on webpages, via email and TXT.
For more information and a demonstration of targeted advertising, contact Alan Jacobson at 757.622.8112 or alan@tweentribune.com
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