Convergence - Written by Robert Ivan on Thursday, April 2, 2009 16:37 - 0 Comments

“People are used to reading everything on the net for free, and that’s going to have to change,” Rupert Murdoch

News Corp. Investing In Larger Mobile Device

Murdoch also predicted that the New York Times Co. (NYT) will have to charge online for access to its flagship newspaper.

“The inventory of display advertising on the web is doubling every year,” said Murdoch. “They’re never going to make money on an advertising model to replace what they’re losing.”

This is a paid article available only to subscribers, ironically, if you access this article through google news, you don’t have to sign in to access it.  I’m sure that will change too though.

I’m not sure why newspaper publishers are attempting to create their own eReaders though.  Can you imagine having a Hearst reader for their titles, a newscorp reader for their titles, a cell phone, and Ipod and a laptop to carry around?  Crazyness.

RELATED:

The fundamental problem of newspapers on the internet – The Krugman Paradox

News Media Innovation, Convergence and Sustainability – Interview with Don Carli

Murdoch says papers should charge on Web

Podcast – Video Game Revenue Models To Save The New York Times?

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