Advertising - Written by Robert Ivan on Tuesday, April 28, 2009 16:01 - 0 Comments
Google to offer Premium Advertising for Select News Sites
Eric Schmidt on Google’s New Plan for the News -from TheWrap
Sharon Waxman who writes Waxword for the Wrap… ugh, we get it we get it, has an interesting interview with Google CEO Eric Schmidt who reveals that in about 6 months Google will launch a premium ad service for “premium content”. The pilot news outlets to get this treatment will be the NYtimes and WashingtonPost.
The participating news outlets won’t get direct revenue bumps but the theory is that they will enjoy greater traffic from search.
In my opinion and Google’s too, websites need to figure out a way to better connect with their audience to create a community and lessen the reliance on search for revenue generation.
Decline, Newspaper News - Apr 1, 2010 23:08 - 0 Comments
Clay Shirky on the Collapse of Complex Business Models – Media & Newspapers
More In Decline
- Newspaper Association of America Reports Ad Revenue Fell 27.2% in 2009
- Everyone is Going Nuts about NYTimes.com Charging for Content in 2011
- When the Money is Gone, It’s Time to Move On
- BREAKING! Buggy Whip Manufacturers Have Not Hit Bottom!
- How Scott Adams Saved Newspapers – I’ll Pretend I Didn’t Read This
Innovation, Newspaper News - Jul 3, 2010 10:30 - 1 Comment
New York Times Ends Publication of ‘The Local’ in New Jersey and Directs its Readers to Baristanet
More In Innovation
- Visualizing the World Cup – explorations in html 5, css3, jQery and more
- MAYOR BLOOMBERG LAUNCHES NYC MEDIA LAB – Innitiative to Promote Media Innovation
- iPad plus Velcro… just sold me on why i need the iPad
- Main Street Connect sees value in community news
- iPad enthusiasm? Cory Doctorow says “Journalism is looking for a daddy figure”
Convergence, Press Release - Apr 5, 2010 23:36 - 0 Comments
“The Giant Pool Of Money” – Top Ten Works Of Journalism Of This Decade
More In Convergence
- Google To Become YellowPages
- Where was Google all this time? – Great story about information dissemination
- Coumbia Journalism School Webcast – Think Like a Newsroom Manager
- “Content is King” – Not so Says Dr. Joe Webb
- TweenTribune Signs Up Another Newspaper
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