Advertising - Written by Robert Ivan on Tuesday, April 28, 2009 16:01 - 0 Comments
Google to offer Premium Advertising for Select News Sites
Eric Schmidt on Google’s New Plan for the News -from TheWrap
Sharon Waxman who writes Waxword for the Wrap… ugh, we get it we get it, has an interesting interview with Google CEO Eric Schmidt who reveals that in about 6 months Google will launch a premium ad service for “premium content”. The pilot news outlets to get this treatment will be the NYtimes and WashingtonPost.
The participating news outlets won’t get direct revenue bumps but the theory is that they will enjoy greater traffic from search.
In my opinion and Google’s too, websites need to figure out a way to better connect with their audience to create a community and lessen the reliance on search for revenue generation.
Decline, Newspaper News - Jan 20, 2010 17:09 - 0 Comments
Everyone is Going Nuts about NYTimes.com Charging for Content in 2011
More In Decline
- When the Money is Gone, It’s Time to Move On
- BREAKING! Buggy Whip Manufacturers Have Not Hit Bottom!
- How Scott Adams Saved Newspapers – I’ll Pretend I Didn’t Read This
- NAA Looks Foolish on National TV
- A Change in Media Economics 1991 letter to the Shareholders of Berkshire Hathaway
Innovation, New Media - Jan 23, 2010 2:24 - 0 Comments
Immersive Media powers Haiti:360 video on CNN
More In Innovation
- Tim Oreilly and Micheal Gough Discuss the Future of Publishing
- Direct from Copenhagen: Don Carli Reporting on Sustainability
- Where was Google all this time? – Great story about information dissemination
- Tewspaper: Crowdsourced News Via Twitter and Social Media
- One of Those Articles About Journalism in the Age of Twitter that is Actually Good!
Convergence - Feb 15, 2010 10:53 - 0 Comments
Google To Become YellowPages
More In Convergence
- Where was Google all this time? – Great story about information dissemination
- Coumbia Journalism School Webcast – Think Like a Newsroom Manager
- “Content is King” – Not so Says Dr. Joe Webb
- TweenTribune Signs Up Another Newspaper
- Metaprinter Tries Out Printcasting
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