Check out the website at www.journalism.columbia.edu/ContinuingEducation to learn more about spring offerings and register.
Digital Advertising 101
Workshop: May 4, 2009
7 p.m. to 10 p.m
Learn about the business of advertising in the digital age in this May 4 workshop at the Graduate School of Journalism. Industry experts will provide editors and entrepreneurial journalists with a concrete understanding of digital advertising sales in order to better navigate business decisions that are affecting the editorial side of journalism. Participants will leave with basic tools to integrate advertising into the consumer experience without compromising editorial integrity or interfering with the editorial product. They will also learn how to perform a self-diagnostic regarding their organizations’ readiness to confront the new realities of the digital age.
Register for this workshop
http://www.journalism.columbia.edu/cs/ContentServer/jrn/1165270051272/page/1212610911553/simplepage.htm
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This class has been postponed.
Thanks for the update Ashley. Visit the link above for further clarification.