I attended two big newspaper conferences recently and was horrified at the powerpoint presentations I had to sit through. If you are going to use powerpoint (and remember YOU DON’T HAVE TO) please follow the best advice that I ever got from my days in graduate school.
Guy Kawasaki’s 10-20-30 PowerPoint Rule
10 slides
20 minute presentation
30 point font minimum size
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This is great.
I am stunned by the amateur nature of 90% of the presentations I see on a regular basis. Mostly because they are so busy.
Four bullets per slide, four words per bullet.
All your stats on the notes page — and the whole thing is your leave behind.
What’s so hard about that?
I love it. I’m passing this along to my marketing people.