Making commercials for the web -from SethGodin’s blog

The biggest shift is going to be that organizations that could never have afforded a national campaign will suddenly have one. The same way that there’s very little correlation between popular websites and big companies, we’ll see that the most popular commercials get done by little shops that have nothing to lose.

Businesses that rely primarily on advertising revenue take note.  I’m looking at you Mr. Newspaper, and MS. Magazine and… oh well you get it.  The internet paradigm breaks traditional busines models by undermining prohibitive cost structures.  I don’t need a printing press.  I don’t need a television studio.  All I need is a computer, camera, and passion.

How will you adjust?

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