A group of Rocky Mountain News journalists with support and backing from three Denver entrepreneurs launched a subscription drive Today for the online news site INDenverTimes.com.

Their goal is to get 50,000 subscribers by April 23 — the 150th anniversary of the first edition of the Rocky Mountain News — in order to launch the full site by May 4.

INDenverTimes is an effort to reinvent the newspaper for the Internet age, featuring many of the reporters, editors, designers and other journalists that the Denver community has come to depend on for coverage of local and national news, sports and the arts. News will be free, but the subscription will invite readers inside the newsroom as never before through news analysis, insight, online chats and other features.

Former Rocky staff involved in effort so far: Sam Adams, Tom Auclair, Lisa Bornstein, Mark Brown, Tim Burroughs, Mary Chandler, Mark Christopher, Kevin Flynn, Tillie Fong, Steve Foster, Scott Gilbert, Chuck Hickey, Cindy House, Kevin Huhn, Kim Humphreys, Jay Lee, Aaron Lopez, Gary Massaro, David Milstead, John Moore, Alex Neth, Melissa Pomponio, Bill Scanlon, Hank Schultz, Marc Shulgold, Ed Stein, George Tanner, Chris Tomasson, Bob Willis and Mark Wolf.

To learn more about INDenverTimes or to subscribe, visit INDenverTimes.com.

To read their current blog go to IwantMyRocky.com and visit their twitter feed at http://twitter.com/iwantmyrocky