I’ve been guilty of reading the “print view” version of long interesting articles on news sites to remove all the noise and clutter of those sites. Sometimes I’ll even use the Web Designer’s Toolbar to disable javascript. Some smart people at arc90 labs have gone several steps further and created the above “browser bookmarklet on steroids” to improve the reading experience.

Purists will say I’m not supporting the site by avoiding their advertising, but you know what? In the 14 years I’ve been using the internet, I have never intentionally clicked on an advertisement. If in the last 14 years, the only thing those sites can come up with to grab my attention is a Pop Under ad, then they fail – not me.

Readability : An Arc90 Lab Experiment from Arc90 on Vimeo.

If you are curious, here is a side by side comparison of the same page without and with javascript enabled.

With Javascript Enabled and Without on the right