Monday Day One
UPDATE: 2:30pm
Monetizing All Things Digital Session
Pubmatic CEO Rajeev Goel speaking
Monetizing ideas
. Shift from high price, high volume direct ad sales to high volume low price indirect sales.
. Demographic Data & Behavioral Data sold to ad networks, data exchanges, and agency buying systems.
. He has lots of supporting data of current and past trends.
. Thinks the display ad price drop is leveling off.
Reel Centric Denise Berry director/media developement
Video advertising opportunities
. 67% of all internet users are viewing video ads at least once a month.
. Video ad spending will run counter to overall economic developments rising 45% in 2009 to $850million
. newspapers need to engage people already using television advertising like car dealerships.
. virtual home improvement project on Arizona Republic’s site (i can’t find it)
Cox Ohio Publishing Ray Marcano, internet general manager
Dayton Daily News Hot Topics box on front page of site being passed off as content, but really direct click ads. The box itself is making almost $100,000 in year one.
That’s it. Q&A is cut short, ran over time. Too many powerpoints at the sessions. Thank goodness Ray’s ppt. failed and he winged it for 6minutes. Because of that it was short and to the point. One of the better presentations so far. The others spoke too long. I really heard nothing innovative being said about how to generate value based on filling community needs. This statement from audience, “what I’m not seeing is newspapers attempting to create rich media content for long term growth” #naamxc09 summed it up.
UPDATE: 2pm
Gearing up for an interview with Serra Media CEO Mark Briggs. Here is a slideshow showcasing their premier product Newsgarden. More on this when I get the interview. Stay tuned. It will be on the site as a new post ASAP.
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Metaprinter.com founder and senior writer Robert Ivan will be attending NAA’s mediaXchange this March, live blogging via twitter and updating daily at this blog. Email robert to set up an interview or to showcase your innovative new product or service. Readers are also encouraged to send robert questions, comments, and suggestions: robert at metaprinter dot com OR twitter.com/metaprinter. Use the #NAAmxc09 hash tag to follow us and others at the venue.
NAA expects executives in the business of delivering news and information on multiple platforms primarily located in North American markets, as well as those responsible for revenue, audience, content management and infrastructure to participate in this new annual gathering. The conference will help newspaper media executives make decisions and identify the products and services they need to maintain their newspaper’s position as the dominant local brand, while meeting revenue goals with digital properties, print content, niche products and more. March 9-11, 2009 Las Vegas.
Confirmed Appointments so far:
. Travidia
. Serra Media
. Tera Digital Publishing
. Stock-Trak Group
Related posts:
- Metaprinter to Attend Inaugural mediaXchange Conference 2009
- Ridiculously Great Panel on Mobile Technology – Davos 2009
- #TOC 2009 – The Future Of News
- 2007 NAA Mid-Year Media Review: Newspapers Report Audience Up, Circulation Down . Internet Continues Growing Strongly.
- NAA Launching Online Community, Colossal Waste of Time and Money