Link to Day 2
Link to Day 1 

Final day at NAA mediaXchange 2009.  I’m liveblogging the Redefining Classified session  on twitter.com/metaprinter

UPDATE:

As an aside: Sesame Workshop cuts staff by 20% ‘Sesame Street’ producer announces layoffs

metaprinterI want someone to ask Lee, “how have you aligned these newspapers for success in in the internet paradigm” @NAA_Community #naamxc09
OK, I asked him after the session.  He says that he is making the newspaper sites more interactive, and linking out to news blogs and other credible sources more.  He’s also making the news sites become aggregators (through niche sites)  for all info in their area so someone searching for info about chicago x will wind up on a tribune site.

metaprinterLee says get away from the “electronic arm of the newspaper”  #naamxc09 it’s a totally different product.  What about “the medium is the message”?

metaprinter Barbara and Lee Abrams muddling through a discussion on “getting things done”.  #naamxc09

As an aside: ING Postpones 2009 Conference

metaprinterNo way in hell is a paper redesign going to save this industry. come on Barbara ask a tough question. #naamxc09

Final Session is EMPTY EMPTY EMPTY.  This picture was taken at 3:30 the start of the session.  by 3:50 more people have shown up.

The Tribune Company over the past 12 months has moved aggressively to transform their product strategies and remake the traditional newspapers, including re-designs, shifting the editorial/advertising ratio, re-thinking content focus/presentation, launching companion tabloid products, breaking news sites and other innovations. Lee Abrams, Tribune’s chief innovation officer, has been the provocateur for many of the changes. This “conversation with Lee” will provide a first-hand appraisal of the strategies to date and explore what’s on his mind for future innovations in print, online and broadcast.

Name Lee Abrams
Title SVP/Chief Innovation Officer
Company Name Tribune Company

Name Barbara G. Cohen
Title President
Company Name Kannon Consulting Inc.

What is the classified advertising outlook for 2009 and beyond? What are novel and innovative changes needed to evolve and meet today’s consumer demands? Attend this session to get these answers and more. You’ll hear directly from industry thought leaders as they share specific print and online classified redesign case studies, as well as new classified vertical strategies.

Name Chelle Bize
Title Recruitment Advertising Manager
Company Name Las Vegas Review- Journal

Name Tony Lee
Title Chief Alliance Officer & Publisher of CareerCast.com
Company Name Adicio

Name Bill Ostendorf
Title President
Company Name Creative Circle Media Consulting

Name Larry Shaw
Title Director of Client Research
Company Name Borrell Associates

I’ll do the same for the closing session at 3:30pm as well.