Metaprinter.com founder and senior writer Robert Ivan will be attending NAA’s mediaXchange this March, live blogging via twitter and updating daily at this blog. Email robert to set up an interview or to showcase your innovative new product or service. Readers are also encouraged to send robert questions, comments, and suggestions: robert at metaprinter dot com OR twitter.com/metaprinter.
NAA Previews Inaugural mediaXchange Conference
Premier industry gathering focuses on future business models, multiplatform strategies
Arlington, Va. – Newspaper professionals from across the country will attend the Newspaper Association of America’s first annual mediaXchange Conference March 9-11 at the Mandalay Bay Convention Center in Las Vegas. The conference marks an increased focus on emerging digital infrastructure, and will allow attendees to share audience and revenue development strategies that have generated growth in print and online.
“As newspapers reinvent their business models and focus on monetizing digital content, NAA’s inaugural mediaXchange event will allow attendees to share success stories and revenue-generating ideas that are effective now and well into the future,” said NAA President and CEO John F. Sturm. “The opportunity for newspaper professionals to share audience and revenue development strategies, network with key newspaper advertising customers and listen to experts both inside and outside our industry will prove invaluable for those in attendance.”
This year’s show floor will feature 220 exhibitors that serve all facets of the industry – from production and digital platforms to advertising solutions. More than 40 of these companies will be exhibiting with NAA for the first time.
Conference Highlights:
March 9: Tony Hsieh, CEO of Zappos.com
Under Tony Hsieh’s leadership, the online show store zappos.com has grown gross merchandise sales from $1.6 million in 2000 to $840 million in 2007 by focusing relentlessly on customer service. Hsieh will share his experiences providing a culture that promotes excellence in customer service, a key component to this remarkable success story.
March 10: Future Business Models
In this session, Jim Chisholm, principal at iMedia Advisory Services, will share his findings and recommendations from a comprehensive analysis on newspaper financial models for the future. Afterwards, newspaper executives who are rethinking the traditional publishing model will share the strategies and results from product transformations at their own companies.
March 11: A Conversation with Lee Abrams
The Tribune Company over the past 12 months has moved aggressively to transform their product strategies and remake the traditional newspapers, including re-designs, shifting the editorial/advertising ratio, re-thinking content focus/presentation, launching companion tabloid products, breaking news sites and other innovations. Lee Abrams, Tribune’s chief innovation officer, has been the provocateur for many of the changes.
Full information on the conference, including programming and registration details, is available at mediaXchange.naa.org.
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