Washington Post’s Inauguration Challenge: Deliver 1.72 Million Newspapers to Record Crowd -from Poynter Online
“The Post plans to publish a total of 1.72 million copies of morning and afternoon editions on Jan. 20 and 21, all for street sales, according to Mike Towle, director of retail and corporate sales.”
Wow. That’s 1.72 million single copy sales on top of their regular issue for a total of 2.7 million newspapers over the course of 2 days. Who’s going to clean up that mess?
The newspapers are going for $2 a pop… it just seemed like a nice round number. I’m predicting early success (photos of the masses holding up “Obama sworn in” newspapers) followed by massive failure (photos of littered newspapers everywhere) inadverdently reinforcing the notion that newspapers are bad for the environment (regardless of how true this is).
Flip the script – or,
The photos appearing everywhere on the internet from inauguration are the masses holding up their Blackberries in a show of solidarity. we’ll see…
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