Will the Printed Blog Save the Newspaper Industry? -from PrintCEOblog
Ran across this recently and found it pretty interesting:
The stated intent is to turn around the newspaper industry:
The Printed Blog is changing the way people read and consume news and other information. We hope to play a vital part in reversing the fortunes of the newspaper industry with this new media project… but we need your help.
I wish them the best of luck. I pitched a similar product to the washington post and tribune however neither was interested.
My idea, found here, uses feedjourn.com’s software to aggregate and paginate content and images.
The real up-sell here is taking the one competitive advantage newspapers have (distribution) and leveraging it to deliver ads and other products better than direct mail and the internet can.
Take a look at this mockup (PDF) and the advertising associated with it.
The revenue potential is great. General interest newspapers that just move their product online are dead.
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