Turning the page on Print Ads -from GoogleBlog

In the last few months, we’ve been taking a long, hard look at all the things we are doing to ensure we are investing our resources in the projects that will have the biggest impact for our users and partners. While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31.

I’ve said over and over again, Newspapers need to do some serious soul searching to figure out what their core competency is now in the internet paradigm.  What Need are they filling and how can they monetize that need?  Clearly no general interest newspaper has answered this question.

Related posts:

1. 100 Year Old Newspaper Abandons Print
2. Google Pushing Advertising Innovation and Driving Revenues in a Bad Economy
3. Flexible Display Technology Will Not Generate Print Revenues
4. Cincinnati Enquirer Eliminating Print Classifieds – In Line With 2007 Mission