Can CNN, the Go-to Site, Get You to Stay? - from NYTimes.com
K. C. ESTENSON, the new general manager of CNN.com, has a thought or two about most news sites on the Web: they’re predictable and homogeneous. Seen one, seen ’em all.
Even his own site, he says, could use more of a “unique signature.”
While traffic to the home page of CNN.com is higher than ever, “my hunch is that people go to it more out of habit than they do out of love,” he says.
Alright, so what are you going to do about it Mr. Estenson? He never really says what he’s going to do to increase their rankings. Also, CNN.com is the highest trafficked American News website already, so how will he measure success?
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