It’s a given that printed newspapers attract an older audience. But what about newspaper websites? How do the demographics match up? I use Quantcast to find out. I cannot speak on what level of accuracy this data portrays, but here it is. Caveat Emptor.
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| wikipedia | nytimes.com | washpost | latimes.com | rockymtnnews |
|---|---|---|---|---|
| MALE | MALE | MALE | MALE | MALE |
| TEENS | OLDER | OLDER | MIDDLE AGED | OLDER |
| 66% CAUCASIAN | 80% CAUCASIAN | 76% CAUCASIAN | 70% CAUCASIAN | 88% CAUCASIAN |
| HAS CHILDREN | NO CHILDREN | NO CHILDREN | NO CHILDREN | NO CHILDREN |
| AFFLUENT | MORE AFFLUENT | MORE AFFLUENT | MORE AFFLUENT | MORE AFFLUENT |
| GRAD. & POST GRAD. | GRAD. & POST GRAD. | GRAD. & POST GRAD. | GRAD. & POST GRAD. | GRAD. & POST GRAD. |
Observations?
- Mostly men participating
- Mostly Older men
- Mostly white older men
- With no children
- Having lots of money
- And well educated
Conclusion:
None. This data is of unknown quality for my purposes. I thought it was fun though.
Other data for fun facts:
Where are the girls? Facebook (55%) and Myspace (58%)
Where are the less educated? MySpace (53% no college)
Where are the rich people at? FT.com and WSJ.com tied (36%)
The US population – 68% are Caucasian, 20% are African American and 12% are Hispanic.
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