Decline - Written by Robert Ivan on Sunday, December 7, 2008 2:42 - 0 Comments

Wikipedia Versus Top News Sites – Demographics

It’s a given that printed newspapers attract an older audience. But what about newspaper websites? How do the demographics match up? I use Quantcast to find out. I cannot speak on what level of accuracy this data portrays, but here it is. Caveat Emptor.

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wikipedia	nytimes.com	washpost	latimes.com	rockymtnnews
MALE	MALE	MALE	MALE	MALE
TEENS	OLDER	OLDER	MIDDLE AGED	OLDER
66% CAUCASIAN	80% CAUCASIAN	76% CAUCASIAN	70% CAUCASIAN	88% CAUCASIAN
HAS CHILDREN	NO CHILDREN	NO CHILDREN	NO CHILDREN	NO CHILDREN
AFFLUENT	MORE AFFLUENT	MORE AFFLUENT	MORE AFFLUENT	MORE AFFLUENT
GRAD. & POST GRAD.	GRAD. & POST GRAD.	GRAD. & POST GRAD.	GRAD. & POST GRAD.	GRAD. & POST GRAD.

Observations?

Mostly men participating
Mostly Older men
Mostly white older men
With no children
Having lots of money
And well educated

Conclusion:
None. This data is of unknown quality for my purposes. I thought it was fun though.

Other data for fun facts:
Where are the girls? Facebook (55%) and Myspace (58%)
Where are the less educated? MySpace (53% no college)
Where are the rich people at? FT.com and WSJ.com tied (36%)
The US population – 68% are Caucasian, 20% are African American and 12% are Hispanic.

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