Re: this Wall Street Journal column:

Paul Mulshine,

Your professors and the graduate students at Rutgers were right.

See also: Pros VS Pajamas

To answer Mr. Mulshine’s question; What is the New Model for generating revenue? The answer for general interest newspapers and news sites is that there is none. NONE. That’s no mystery.

I heard Jay Rosen once say; “What would have been the correct business model for Tower Records when the Internet arrived? The correct answer would have been NONE”.

And this quote from Mr. Rosen’s PressThink Blog sums up Paul Mulshine’s entire post:

“At many a conference I have attended on new media and journalism, some old pro whose subsidy is fast disappearing will (mentally) place hands on hips and say about the Internet as a whole, “Well, that’s all very nice, very Web 2.0, but where’s the business model, people?” As if that were some kind of contribution. I can’t tell you how disconcerting–and weird–I find some of these performances.”

Tower Records is Dead. Great music by the way, has not died, Mr. Mulshine.

ps. Mulshine, what the hell does “prophesized” mean? It’s prophesied. If you are going to call people out on spelling or grammar, check yourself before you wreck yourself kid…

UPDATE:
1. Unnamed Blogger in Mulshine’s article is Iraq documentarian and blogger J.D. Johannes. Crapping all over Mulshine’s theory that no blogger is doing “real journalism”.

2. To get the back story via outbound links follow this

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