Internet Advertising Revenues in Q3 ’08 Increase – Except Newspapers

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The Krugman Paradox in practice

11% Increase from Q3 ’07, Up Slightly from Q2 ’08 Despite U.S. Economic Woes
NEW YORK, NY (November 20, 2008) — The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2 percent higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 ’08’s $5.9 billion represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent. -from IAB

From NAA/ Clickz:

Print and online newspaper advertising revenue plunged 18.11 percent in the third quarter of this year — the worst decline by far in the nearly four decades the Newspaper Association of America (NAA) has been tracking quarterly performance. After its first ever reported drop in online ad revenue in Q2 2008, the industry drifted another few notches in Q3. According to the Newspaper Association of America, online paper sites brought in $749.8 million in Q3, a drop of 3 percent from a year before.

From NAA/ E&P:

The number of unique visitors to newspaper Web sites hit another record high in Q3, up 15.7% to 68.3 million compared to the same period a year ago.

Related posts:

  1. The fundamental problem of newspapers on the internet – The Krugman Paradox
  2. Newspaper Advertising Revenue Falls – Worst in 50 Years
  3. 2007 NAA Mid-Year Media Review: Newspapers Report Audience Up, Circulation Down . Internet Continues Growing Strongly.
  4. Forget Newspapers, All Advertising Reliant Businesses Are Hurting
  5. Google Pushing Advertising Innovation and Driving Revenues in a Bad Economy

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