Advertising – news venues less effective than all forms of media combined

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Below Excerpts from: Experian Simmons Multi-Media Engagement Study (MME)

Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined, according to consumer research from Experian Simmons.

Among the TV and magazine news properties evaluated, Experian Simmons found that the most talked about news property is The Drudge Report, followed by The New York Times, Countdown with Keith Olbermann, The O’Reilly Factor and The Wall Street Journal.

About the research: Study findings are taken from the latest release of the Experian Simmons Multi-Media Engagement Study (MME) conducted between July 2007 and June 2008.

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