Advertising - Written by Robert Ivan on Monday, November 17, 2008 1:59 - 0 Comments
Forget Newspapers, All Advertising Reliant Businesses Are Hurting
Just because it’s “new media” or something other than newspapers, doesn’t mean it’s immune to advertising revenue declines. Keep the following in mind when bemoaning the accelerated slide in newspaper revenue. So what can be done to offset declining advertising revenue? Paid online access? The Wall Street Journal does it, to the tune of ~$100million a year!
1. Gawker Media is consolidating their Silicon Valley blog Valleywag into Gawker.com.
2. Conde Nast has laid off roughly 60 people November 11th from CondeNet, the company’s internet division.
3. Al Gore is doing no better!!! Current Media, the cable network co-founded by Al Gore also just laid off about 60 people.
So should Newspaper sites go for a paid online revenue model? The current market conditions are highlighting a problem everyone knew already existed. Having only one revenue stream is an untenable long term business model. Newspapers need to figure out how to give away the bulk of their information, and make their most valuable offerings, subscriber based.
WSJ.com does this quite well. Can your paper’s site do this? If your paper has nothing worth charging a subsciber for, then it’s time to take a long hard look at what value you are providing your readers and subscribers.
Decline, Newspaper News - Apr 1, 2010 23:08 - 0 Comments
Clay Shirky on the Collapse of Complex Business Models – Media & Newspapers
More In Decline
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Innovation, Newspaper News - Jul 3, 2010 10:30 - 1 Comment
New York Times Ends Publication of ‘The Local’ in New Jersey and Directs its Readers to Baristanet
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Convergence, Press Release - Apr 5, 2010 23:36 - 0 Comments
“The Giant Pool Of Money” – Top Ten Works Of Journalism Of This Decade
More In Convergence
- Google To Become YellowPages
- Where was Google all this time? – Great story about information dissemination
- Coumbia Journalism School Webcast – Think Like a Newsroom Manager
- “Content is King” – Not so Says Dr. Joe Webb
- TweenTribune Signs Up Another Newspaper

















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