The newspaper industry’s first foray into Print-On-Demand proved to be a disaster.  The historical election of Barack Obama as the first African-American of the United States seems to have taken the newspaper industry by surprise. Monumental events cannot sustain this industry alone. Next week when everyone has gotten over their memento hangover and the prices for stolen newspapers subsides on Ebay, the newspaper must return to the reality that print circulation is falling off a cliff.

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This moment raises a problem for newspapers. How can they continue to downsize their production capabilities, and then meet the demands of consumers when history strikes? The obvious answer is outsourcing overcapacity.

The yet-to-be-realized revenue capabilities of news sites must remain at the front of newspaper innovation.

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