Calligraphy to Press! (CTP) …and you thought setting type was tough?!

 

  

 

From ilovetypography.com on Vimeo.

“The Musalman is probably the last handwritten newspaper in the world and has been operational since 1927. Here is their story”.  A film by by Premjit Ramachandran.  Shows these artisans laying out newspaper pages BY HAND, I thought a linotype machine was tough!.  Clicking the images will take you to the videos.

——————————————————————Now how cool would it be for a mainstream American newspaper to have just one page in their paper laid out in such a way?  OR make the content in the printed newspaper so different from their website that it didn’t matter that it took all day to lay out an entire newspaper.  Come to think of it.  Isn’t this how newspapers should be looking at the utility of their printed product, going forward?  

The current print product is untenable.  Newspapers either must transition to digital print (to publish breaking news and variable data).

OR

Newspapers must publish content that is not time sensitive.  Perhaps go to 3 or 4 day a week print publishing schedule and focus on in depth news coverage or long form journalism that works well in print.


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