Google Pushing Advertising Innovation and Driving Revenues in a Bad Economy

As the publisher of this news site, it was reassuring by an email I received this morning. As someone interested in newspaper innovation, it gave me pause to wonder at what my own beloved industry was doing to innovate and meet demands in this new information paradigm. When I see PetMed ads. appear next to nobel prize winner Paul Krugman on NYTimes.com, I know more can be done to improve ad performance. Here is the email I was sent:

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Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Kim Scott
Director AdSense Online Sales & Operations

Metaprinter

Internet and Online Strategies

Google Pushing Advertising Innovation and Driving Revenues in a Bad Economy