The magazine is targeted to extremely rich people, but us poor folk like to look at the content and ads as well. Hell, I even went to the Vertu website to find out how much a Vertu Ascent Ti. cell phone costs ($6999.99), pretty amazing. Although I’ll never buy one, perhaps my wife would like that Smythson raspberry croc print leather continental purse for Christmas?
The overall build quality of the magazine is good but not great. The Magazine is perfect bound and suffers from a coversheet that is too thin (for the glue and ink coverage). As you can see from the picture below the cover is wrinkled at the spine.
Another problem I found was on page 94 with ink lay-down resulting in streaking. Again, seen below.
Innovation? YES! Why innovation?
- New revenue stream
- Highly targeted product that grows your brand
- No third party applications required
- Deliverable cannot be aped by online companies
- Magazine.wsj.com website grows their multimedia offerings
Right now the 100 page magazine is published seasonally: fall, winter, spring, summer. The idea is to go monthly, then weekly. I’m looking forward to seeing better content in the magazine as time goes on.
The website is pretty clean and if they can keep the front page from being overrun by advertisements (while still making money on advertising), the navigation will remain clean (as compared to wsj.com‘s messy layout).
I like seeing newspapers innovate their offline offerings. I think it is extemely important and if you read metaprinter on a regular basis you will see that I’m constantly writing about it. Cheers!
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