Do we have enough community sites yet?
A while back I was complaining that NAA didn’t have a Linkedin group on the community site. I guess it was because they were too busy creating their own for their website NAA.org. I think this is a colossal waste of time and money for NAA. They need to be reaching OUT not in, for new ideas. I was always taught that business happens OUTSIDE of your organization.
What does NAA hope to accomplish with this lead balloon? According to the description of the community, everything it does can be accomplished with a simple blog and email account. They have missed the entire purpose of an online community which, is to reach out to people outside your sphere of knowledge.
Ask.metafilter.com is one of the greatest sites that gets this right. Please check it out. And please stop building communities that are meaningless.
September 19, 2008
Dear Colleagues,
Later this month, NAA.org will offer you a new opportunity to exchange ideas and network with colleagues and NAA experts. The new NAA.org Community will provide members with the exclusive opportunity to participate in upgraded e-forums, complete with new features that take industry conversations to the next level with convenient tools and maximum productivity. Forum users will be able to share files and send private messages within the Community. NAA blogs, including the popular Digital Edge blog, will offer expert news and commentary on the critical issues facing today’s newspaper industry. In addition, photo galleries will take participants inside NAA events throughout the country to provide even more value to this free benefit – available only to NAA members!
The new NAA.org Community will incorporate cutting-edge Web 2.0 features including:
- A personalized profile and “My Community” page
- User ratings and comments
- Keyword tags to identify related content throughout the community
- Embedded photos and videos
- RSS feeds
These and other features will make the NAA.org Community THE premier destination for industry executives to share best practices, resources and success stories while allowing members to keep their fingers on the pulse of important industry issues and learn from experts in the field.
NAA Community.
Preview a sample screen shot of the new tools and features available to you once we launch. Register for naa.org to gain access to the site when it goes live later this month. Further instructions will be forthcoming.
Register for NAA.org today!
Thank you.
Bianca Prade
Director of Web Services
Newspaper Association of America
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