Comments on: Newspaper on Mobile Phones – You Paid For What Now? http://blog.metaprinter.com/2008/07/newspaper-on-mobile-phones-you-paid-for-what-now/ Internet and Online Strategies Thu, 16 Dec 2010 13:06:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tim Repsher http://blog.metaprinter.com/2008/07/newspaper-on-mobile-phones-you-paid-for-what-now/comment-page-1/#comment-112 Tim Repsher Tue, 26 Aug 2008 18:41:32 +0000 http://metaprinter.com/?p=70#comment-112 Robert, I understand you fully. The one issue with newspapers, that was always an issue, is space to put in more details on a story. I did the NYT interview the day of the deadline via cellphone in the middle of Tampa Traffic. Not a good place, but I appreciated the chance to get something in print for Media Companies to read that Mobile is a great opportunity to get into as readers of your local products utilize it. Almost seem hungry for it. What I would of liked to have in that article is to your point. Newspapers need to revalue their local content. Mobile works well, but it is really important to be locally relavant to the point of content and ads being very location specific. Being able to have content in formats that can be used on a host of devices and delivery methods is getting to be more and more important. Example of local relavance. The signs ups for local weather and prep sports outweigh the sign ups for other catagories of news. Our main mobile sites have good traffic but it is to local breaking news and community weather. Very local. Even though we use 3rd party to help with national delivery on carriers, we do have in house built sections. Like a prep sports web sites for each area. A lot of work, but it can have immense rewards. I agree with you , the need for content delivery platforms and tagged content to allow for hyper local relavance for mobile search and presentation is essential whether you use internal technology for your sites, or use another companies products to display your content. On mobile , you dont have to be the best in the nation, just the best in your town. Robert,
I understand you fully. The one issue with newspapers, that was always an issue, is space to put in more details on a story. I did the NYT interview the day of the deadline via cellphone in the middle of Tampa Traffic. Not a good place, but I appreciated the chance to get something in print for Media Companies to read that Mobile is a great opportunity to get into as readers of your local products utilize it. Almost seem hungry for it.
What I would of liked to have in that article is to your point. Newspapers need to revalue their local content. Mobile works well, but it is really important to be locally relavant to the point of content and ads being very location specific. Being able to have content in formats that can be used on a host of devices and delivery methods is getting to be more and more important.
Example of local relavance. The signs ups for local weather and prep sports outweigh the sign ups for other catagories of news. Our main mobile sites have good traffic but it is to local breaking news and community weather. Very local.
Even though we use 3rd party to help with national delivery on carriers, we do have in house built sections. Like a prep sports web sites for each area. A lot of work, but it can have immense rewards.
I agree with you , the need for content delivery platforms and tagged content to allow for hyper local relavance for mobile search and presentation is essential whether you use internal technology for your sites, or use another companies products to display your content.
On mobile , you dont have to be the best in the nation, just the best in your town.

]]> By: Robert Ivan http://blog.metaprinter.com/2008/07/newspaper-on-mobile-phones-you-paid-for-what-now/comment-page-1/#comment-105 Robert Ivan Mon, 25 Aug 2008 05:30:32 +0000 http://metaprinter.com/?p=70#comment-105 Tim, Thanks for the clarification. I like to play devil's advocate here on metaprinter. I figure if all I do is agree with everything that's going on in the industry, I'm not learning anything AND doing a real disservice to the two people following this blog. I think your point would be more validated if you had said something like, "our page views are growing faster than the industry standard". Or "our readership quadrupled in one year, while others in our market have only doubled". Either way, my point was that newspapers need to focus on more than unique content creation. They need to develop content delivery platforms so that their hard earned revenue is not marginalized by 3rd party applications. Tim,
Thanks for the clarification. I like to play devil’s advocate here on metaprinter. I figure if all I do is agree with everything that’s going on in the industry, I’m not learning anything AND doing a real disservice to the two people following this blog.

I think your point would be more validated if you had said something like, “our page views are growing faster than the industry standard”. Or “our readership quadrupled in one year, while others in our market have only doubled”.

Either way, my point was that newspapers need to focus on more than unique content creation. They need to develop content delivery platforms so that their hard earned revenue is not marginalized by 3rd party applications.

]]> By: Tim Repsher http://blog.metaprinter.com/2008/07/newspaper-on-mobile-phones-you-paid-for-what-now/comment-page-1/#comment-103 Tim Repsher Mon, 25 Aug 2008 02:23:51 +0000 http://metaprinter.com/?p=70#comment-103 To clarify. Our staffs create the entire content, layout and navigation for our mobile web sites. We use VERVEs web based system to do that in house. VERVE allows us to use feeds out of the publishing system to keep the mobile content pieces fresh and up to date when the online site is updated. Cuts down double publishing. Verve provides user agents for the web sites to facilitate redirects. The part of the article that says "i dont have to hire a staff" was referring to not having to hire a staff to keep up with the ever changing phone browsers and new phones coming out. Verve has staff for that. As for growth. I have over 600,000 pvs a month and it is still climbing. To clarify. Our staffs create the entire content, layout and navigation for our mobile web sites. We use VERVEs web based system to do that in house. VERVE allows us to use feeds out of the publishing system to keep the mobile content pieces fresh and up to date when the online site is updated. Cuts down double publishing. Verve provides user agents for the web sites to facilitate redirects. The part of the article that says “i dont have to hire a staff” was referring to not having to hire a staff to keep up with the ever changing phone browsers and new phones coming out. Verve has staff for that. As for growth. I have over 600,000 pvs a month and it is still climbing.

]]>